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APIs: the Glue of Cloud Computing


Speaker:

Steven Willmott

Co-Founder & CEO
3Scale

Track: Cloud Security, Storage & Standards


Picking the right Glue and how not to come unstuck

Cloud computing has rapidly moved beyond the idea of "infrastructure on demand" to encompass a much broader idea of moving data and functionality from private closed systems to shared infrastructures. This change creates huge new opportunities for companies to reinvent the way their data and services can be used by providing accessible APIs (Application Programming Interfaces) directly into their core systems.

In this talk we'll cover how APIs are transforming business in areas such as media content, ecommerce and business services as well as how the right technical underpinnings to public APIs can make all the difference between success and failure. We'll cover plenty of real life examples from 3scale's experience in the API infrastructure business.

Speaker Bio:
Steven Willmott is Co-Founder & CEO of 3scale - a leading provider of mission critical Web Services / API infrastructure services. The company helps web businesses of all types launch and manage Web Service access to digital content and services - accelerating their move to the Cloud. Prior to 3scale, Willmott was previously the R&D director of one of the leading European research groups on distributed systems and Artificial Intelligence at the Universitat Politècnica de Catalunya in Barcelona, Spain. He has 10 years of technical experience in Web Services, Semantic Web, network technology and the management of large-scale international R&D teams. He is also an expert advisor to the European Commission's Future Internet Research Infrastructure program.





Articles & Feature Stories
Open source cloud peddler Eucalyptus Systems has signed up Said Ziouani as senior VP of worldwide sales. He used to be vice-president of sales, vertical markets, at Red Hat reportedly responsible for over $100 million in sales to global strategic accounts. He will now be responsible for growing the sales of Eucalyptus’ Enterprise Edition private cloudware, reporting to CEO Marten Mickos.
Ousted HP CEO Mark Hurd is going to get $950,000 in salary to start for joining Oracle as co-president, with a target fiscal 2011 bonus of $5 million but no more than $10 million, stock options on 10 million shares of Oracle stock and options on another five million shares in each of the next five years. Oracle’s 2011 fiscal year ends next May 31. The exercise price on the first swap of shares will be their market value at the close of the day of the grant, which is supposed to be when the Oracle board meets next.
Captured at a technology conference Wednesday, HP’s interim CEO Cathie Lesjak told the Dow Jones that the company has gotten more applicants wanting to fill Mark Hurd’s shoes than it expected and that it’s “very pleased with the selection.” She also denied overpaying for 3PAR and, in fact, claimed HP’s final $33-a-share bid was below its “walkaway price” whatever that was. Of course, as we learned last week, HP already had internally developed 3PAR-like storage that it’s just bringing to market, which explains why Hurd was reportedly only willing to pay $750 million for an accessorizing 3PAR, not the $2.35 billion it wound up paying.
SAP's Business ByDesign solution is designed to address its SME customers' specific business opportunities and challenges in building a business set up to successfully scale over time. In his session at the 7th International Cloud Expo, Prasad Akella, Vice President, SME Solution Marketing at SAP, will discuss how SAP is addressing the need for an easy-to-implement, low-cost solution for small and growing businesses.
Nimsoft, CA’s cloud resource monitoring entity, has signed up Iceland’s Infrastructure-as-a-Service (IaaS) start-up, GreenQloud, as a customer. GreenQloud, as its name suggests, claims to have a unique, carbon-neutral compute cloud called Truly Green that takes advantage of Iceland’s renewable hydro and geothermal energy sources – as well as its cool climate – to slash the carbon emissions associated with powering and cooling IT infrastructures.
Labor and IP lawyers have started handicapping the chances of HP’s suit keeping former HP CEO Mark Hurd from working at Oracle. Apparently they’re pretty dim because California, a right-to-work jurisdiction, doesn’t buy the doctrine of inevitable disclosure that it’s based on. Canon law says all it takes to commit a sin is intent so if you meant to rob that bank and chickened out you’re still liable. In California you actually have to rob the bank.
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Cloud Expo - Cloud Looms Large on SYS-CON.TV



Cloud Expo 2010 East Opening Keynote by Oracle

View this Keynote, recorded live at the Jacob Javits Center, featuring Richard Sarwal, CSVP of Development and Hasan Rizvi, Senior Vice President of Oracle Fusion Middleware Products.

The Science of Doing Business in the Clouds
During this Cloud Expo Day Two Keynote, Tony Bishop will describe Adaptivity’s systematic and prescriptive approach that combines Fit-for-Purpose infrastructure technologies and management capabilities in order to create the optimal economics, environment and autonomics needed for the business to leverage cloud services.

Pete Malcolm, CEO of Abiquo Live From New York City
Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.

Keynote: Cloud Computing: Separating Hype from Reality
Rex Wang, VP of Product Marketing at Oracle will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

The Time is Right for Enterprise Cloud Computing
During his keynote, Rich Marcello, Senior Vice President of Unisys, will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

Accelerating Innovation with Cloud Computing
Join Shelton Shugar, Senior Vice President of Cloud Computing at Yahoo! for a keynote elaborating on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

Cloud Expo Breaking News
SAP's Business ByDesign solution is designed to address its SME customers' specific business opportunities and challenges in building a business set up to successfully scale over time. In his session at the 7th International Cloud Expo, Prasad Akella, Vice President, SME Solution Marketing at SAP, will discuss how SAP is addressing the need for an easy-to-implement, low-cost solution for small and growing businesses.
Customers using SAP applications are looking toward virtualization and cloud technologies as well as application management tools to help increase business agility and reduce costs in the datacenter. To help customers address this challenge, SAP is currently developing enabling technology as well as management tools and value-added services to help customers deploy and manage existing SAP applications in virtualized and cloud infrastructures. In his session at the 7th International Cloud Expo,...
The massive transformation of IT, driven by virtualization and cloud computing initiatives, is compelling a rethink of the way enterprises protect their critical assets. The most critical resources are typically the applications and their data, plus their supporting systems, i.e., servers, storage and databases. Good security design employs a defensive in-depth approach to protect these resources from unauthorized user access and attacks. “All-virtual” and cloud architectures open the door for...
Enterprises are asking their architects to create and enact plans for the future in a time when protocols are proliferating, services are moving to the cloud, and perimeter security has been left behind. It is a time of change – can the chaos be overcome? In his session at the 7th International Cloud Expo, Patrick Harding, CTO at Ping Identity, will discuss these changes and how to create and enact plans for the future.
Cloud computing is profoundly changing the way we think about IT and the enterprise. As we know cloud computing is a must have – will your enterprise use a public, private or hybrid approach? Gartner forecasts that by 2012, industrialized utility and cloud-based services will account for at least 50 percent of the new demand for managed IT infrastructure services. Are you a cloud early adopter or a mature user looking for alternatives? Is security, sharing, and control of the infrastructure an i...
How do you engineer life-cycle management for the cloud? In his session at the 7th International Cloud Expo, Tim Waters, VP of Product Research at Adaptivity, will show how to implement an engineering life cycle for the cloud that links service catalog and delivery to runtime change management. Tim Waters is VP of Product Research at Adaptivity. Cloud Expo Silicon Valley, November 1-4, 2010, Santa Clara Convention Center, Santa Clara, California, will feature technical sessions from a rock s...
Top Stories for Cloud Expo Europe

Kevin L Jackson launched the "Government Cloud Computing Journal" on Ulitzer. The online magazine offers stories and articles on the effective use of cloud computing technologies within the government domain. Kevin L. Jackson is a senior information technologist specializing in information technology solutions that meet critical Federal government operational requirements. Currently, he serves as Director, Business Development for Dataline, Inc., and editor of Government Cloud Computing e-zine. Kevin L. Jackson (right) with Cloud Computing Expo conference chair Jeremy Geelan before his presentation on Government Cloud Computing. About Ulitzer.com Initiating content coverage on any topic or launching a magazine at Ulitzer.com  is designed to be as easy as boiling an egg and doesn't take much longer. To become a Ulitzer author, anyone can fill out a simple author prof... (more)

Conference News & Updates
SYS-CON Events announced on Friday that Cloud Expo 2010 West, the 7th International Cloud Computing Conference & Expo, has been extended to four days from November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, California. Cloud Expo 2010 West total show floor space increased from 20,000 sq. ft. in 2009 to over 100,000 sq. ft. in 2010 including the expo floor. The expo floor will be open for four full days, November 1-4, 2010, in the Grand Ballrooms A through H. Half of the Cloud Expo 2010 West exhibit space had already sold out during the last West Coast event in November 2009. Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong.
By employing the most effective and powerful marketing tools in tech media for more than 15 years, SYS-CON Events, Inc. and Cloud Expo, Inc. intensively pre-publicize Cloud Expo 2010 West - Santa Clara via an unmatched number of channels. Cloud Expo, Inc. publicity platforms include multiple news syndication channels, more than a dozen Ulitzer.com channels, multiple Twitter feeds that are amplified to hundreds of thousands of followers, as well as Cloud Expo's "Most Powerful Cloud Bloggers" platform with millions of page views at http://CloudComputingExpo.com. The event is streamed live to more than 50,000 concurrent viewers at any given time throughout the three days. All key media outlets, technology journalists, and press are VIP-invited to Cloud Expo 2010 West - Santa Clara. SYS-CON.TV produces and broadcasts the most viewed tech interviews with movers and shakers and simulcasts "Power Panels" right from the show floor!
This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level. At SYS-CON Media we see our inventories are filling up to 100% capacity for the months of November, December, and January, and we are seeing better-than-normal RFP activity for the first quarter of 2010.
Learn about the trajectory of Cloud Computing - where it came from, where it is today, and where it's headed tomorrow - direct from four Enterprise IT industry experts: Greg O'Connor, CEO of AppZero; Tony Bishop, CEO of Adaptivity; K. Scott Morrison, CTO of Layer 7 Technologies; and Marty Gauvin, CEO of Virtual Ark. Moderated by Cloud Expo Conference Chair, Jeremy Geelan, this "Power Panel" was recorded at the Times Square studio of SYS-CON.TV in connection with 5th Cloud Expo (www.CloudComputingExpo.com), held recently in New York City...the Largest Cloud Computing Event in the World.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade. I personally don't use email anymore; I communicate through "Twitter." We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly. Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers. I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it." In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in.
Further cementing its position as The Largest Cloud Computing Event in the World, the organizers of the 7th Cloud Expo, being held at the Santa Clara Convention Center, Santa Clara, CA, announced today that the event will also feature – on November 2nd, 2010 – a CloudCamp unconference. CloudCamp @ Cloud Expo is aimed at anyone working with, or interested in working with, cloud technologies. "With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions," said CloudCamp co-founder Dave Nielsen, who will personally be facilitating the process on site at the Jacob Javits. "At CloudCamp," Nielsen continued, "participants will be encouraged to share their thoughts in several open discussions, as we strive for the advancement of Cloud Computing."
Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc. Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years. Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing. Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon.
Hasan Rizvi, SVP Product Development at Oracle, will present the opening keynote on extreme performance for your cloud platform at SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world. The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011.
Leading enterprises are revolutionizing the delivery of IT today. In his keynote on Day 2 of SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA, Tony Bishop, the CEO of Adaptivity, will showcase multiple case studies and lessons learned of Global 2000 organizations that have radically changing the delivery of IT in their organizations by employing Cloud Utility IT models. Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world. The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011.
Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
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Prague Call For Papers NOW CLOSED
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upcoming Cloud Expo West
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[November 1-4, 2010]


Sponsorship Opportunities
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SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 4th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

Cloud Expo TV from Times Square [Click To View]

Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


Download Cloud Computing Journal & Show Guide
Cloud Computing Journal
Download PDF
Cloud Expo Show Guide
Download PDF

The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

The World's Most Influential Blogs
Cloud computing and social media are increasingly popular with small and medium-sized businesses and the SMB segment is of increasing importance to solution vendors and service providers. But, the silver cloud has a dark lining - security. SMB users are largely defenseless and unaware in the face of a growing hacker horde, while many vendors and providers downplay the threat and offer marginal defenses. If this doesn't change, SMB users may spurn the new technologies. If they do that, it wil...
Expect a vendor slugfest on the lower end of the data warehousing and BI market in the next few years. It will be fascinating to see how these vendors will both enter the entry-level markets, while also seeking to maintain the high-end pricing for the largest users. There could be a value sweet spot in the middle. We're only in the first years of the data-driven decade. More companies will be making more of their business decisions -- and also added revenue -- on their own data services. Inves...
An underlying principle of cloud solutions is that they need to function in an always connected environment. However, due consideration needs to be made in how to function in a disconnected scenario. Recently I was having a conversation with Jeremy Geelan on Skype, sharing screens on the proposed cloud expo boot camp agenda, and then the most annoying thing happens: the local electric company drops power for two whole minutes. I lose my Internet connection and we resume our conversation about ...
While many enterprises are expanding their use of off-premise, cloud-based applications and application platforms, it seems some gloss over an important point. These same companies have, and will continue to develop, on-premise applications in both cloud and traditional environments. Considering the ongoing activity in both off-premise and on-premise, it is only a matter of time before a given company has the need to integrate data between their on-premise and off-premise applications.
We developers used to be obsessed with optimizations. Like a child with an Erector Set and a whole lot of spare parts, we always wanted to “make it better”. In our case, better was faster and using less memory/CPU resources. Where development came from – a few Kilobytes of memory, a much slower CPU, and non-optimizing compilers, this all made sense. But the rest of IT, and indeed, the business, didn’t want to see us build our Erector set higher, or make our code more complex buy more efficient, ...
When people trying to understand the buckets the first time, they think of them as top level folders. It is kind of right. You have your Amazon S3 account and the first level of objects you see are these top level containers – buckets. As Amazon S3 grows in popularity, we need to to take a closer look to the buckets and understand the functionality beyond the top level “folders”. Bucket name is part of the DNS domain name such as bucket.amazonaws.com. It has to be unique across all S3 buck...
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Past SYS-CON Events
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2010 Allstar Conference Faculty

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

BISHOP
Adaptivity

MALCOLM
Abiquo

KHALIDI
Microsoft

RILEY
AWS

AZUA
IBM

BARRETO
Intel

CHAKRAVARTY
Novell

CRANDELL
RightScale

GAUVIN
Virtual Ark

GROSS
Unisys

SCHALK
Google

YEN
Juniper Networks

WILLOUGHBY
Compuware

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"Great conference and group of speakers, interesting timely announcements, and awesome networking."
  –Ricardo Sanchez
Software Architect
Myriadtech