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2009 EUROPE SPONSORS
 3Tera, Inc.
3Tera, Inc.is the innovator of cloud computing technology and utility computing services, simplifying the deployment and scaling of Web applications. 3Tera offers the AppLogic™, the first commercially available grid operating system and cloud computing platform that completely removes the cost and complexity associated with infrastructure.
 Good Data
Good Data brings businesses closer to data and analysis through a secure space where teams can access, share and collaborate on the data that drives their business. We do this by combining the reach of Web 2.0 with the massive scalability of cloud computing to deliver a new generation of collaborative analytics. It may sound complex, but unlike a lot of business intelligence, Good Data is free to start, simple to use, and costs a whole lot less than you think. Good Data is headquartered in San Francisco, with engineering in the Czech Republic.
 Sun Microsystems
Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision -- "The Network is the Computer" -- Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at http://sun.com.
 VMware
VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and enable cloud computing on and off premise. With 2008 revenues of $1.9 billion, more than 130,000 customers and nearly 22,000 partners, VMware is one of the fastest growing public software companies. Headquartered in Palo Alto, California, VMware is majority-owned by EMC Corporation (NYSE: EMC) and on the web at www.vmware.com/
2009 EAST SPONSORS
3Tera, Inc.
3Tera, Inc.is the innovator of cloud computing technology and utility computing services, simplifying the deployment and scaling of Web applications. 3Tera offers the AppLogic™, the first commercially available grid operating system and cloud computing platform that completely removes the cost and complexity associated with infrastructure.
 Aria Systems
Aria Systems is the leading provider of subscription billing solutions and offers the only "monetization platform" encompassing the full spectrum of Billing and Customer Lifecycle Management services. The A+ Billing Platform offers clients the on-demand billing industry's most flexible tool for accelerating revenue capture, optimizing cash flow, and enabling actionable market intelligence while significantly reducing operating costs throughout each phase of the customer lifecycle. With Hummer Winblad Partners, Venrock, and Dave Labuda, former CEO of Portal Software (acquired by Oracle) as investors, the company is based in Media, Pa. (metropolitan Philadelphia), and has offices in the San Francisco bay area as well. Visit www.ariasystems.com.
 AppSense
AppSense is the leading provider of user environment management solutions for the enterprise. User environment management enables the configuration and personalization of virtual, standard desktops by treating user specific data as a separate layer of the desktop. Keeping user data separate means it is no longer tied to a specific machine and so can be applied to any desktop environment when needed. In this way, the user experience remains consistent and predictable while the corporate desktop is standardized and delivery automated. Companies such as Citi, WellSpan, Bank of America, Clifford Chance and HP are using AppSense technology in their virtual environments today. Visit www.appsense.com.
 CA Inc.
CA Inc. (NASDAQ: CA) is the world's leading independent information technology (IT) management software company. We help companies manage IT to better perform, compete, innovate and grow their businesses. With our Enterprise IT Management (EITM) vision and technology, customers can unify IT and simplify the management of complex computing environments.
 Corporate Technologies
Corporate Technologies is an IT systems integrator and IT consulting company with 3 practices: Data Center Optimization, Virtualization, and Business Intelligence. For each practice we resell hardware and software, deliver professional services from architecture to implementation, and offer staff augmentation to complement our solutions and/or fill our clients skills gaps. Our comprehensive R&D function ensures that products and services we bring to our clients have been evaluated and tested in real world production environments staged in our state of the art Technical Integration Center.
 ExactTarget
ExactTarget is a leading provider of on-demand email, sms and voice marketing software solutions. The company’s one-to-one messaging applications enable clients to send business-critical and event triggered communications that can increase sales and strengthen customer relationships. ExactTarget offers an Embedded Edition of its software which includes a SOA Interface to access both mass marketing and transactional messaging fulfillment service. Visit www.exacttarget.com or call 1-866-EMAILET.
 FreedomOSS
FreedomOSS brings an elaborate expertise in SOA to your business. As a services organization, we collaborate with customers to design a SOA blueprint to fit the customer’s needs. When you have a SOA problem, FreedomOSS is the top choice for your complete solution. FreedomOSS is focused on the practical implementation of SOA using Open Source solutions. Our architects and engineers are committed to building stable, scalable, and blazingly fast systems. FreedomOSS includes 150 skilled technical resource professionals who are strategically organized around various Centers of Excellence. Visit www.freedomoss.com, or call 877-828-8987.
 IBM
In today’s challenging economic environment where operational costs are 70% of IT budgets, management costs are growing by a factor of four, and energy costs are 60% of capital costs and 75% of operational costs, IT leaders are looking for new solutions to take cost out of the data center. IBM’s data center vision moves IT departments from virtualized to cloud computing environments to achieve a dynamic and responsive infrastructure. IBM can help clients optimize their data centers and improve service delivery. Visit ibm.com/cloud
 Microsoft
In a recent speech, Steve Ballmer called out the magnitude of today’s challenges, "what we now have will be a fundamental economic reset." Given the new economic environment, businesses today require smarter, cost-effective ways to operate going forward. This includes:
- Achieving lower, more predictable costs
- Avoiding needing to build infrastructure capacity for the highest possible demand
- Applying your scarce IT resources to new problems, while using existing tools they already know
- Maintaining high security and availability
- Establishing best in class collaboration with your partners and supply chain
Microsoft has a vision and a road map that combines the best of on-premise and cloud platforms to enable this. Costs can be addressed via data center virtualization and cloud computing services. Capacity can be added on-demand, with cloud computing providing the "overdraft protection" you need. Your people can use the same proven Microsoft tools and technologies for both on-premise and cloud solutions. We have world-class security and availability, including being the first major online service provider to have achieved ISO 27001 security certification across all of our data centers. In addition, our new online services allow you and your business partners to connect your systems together, making you more agile and responsive in today's environment. Visit www.Microsoft.com/softwareplusservices and www.microsoft.com/azure.
 Mosso
Mosso | The Rackspace Cloud provides on-demand and scalable website, application and storage hosting backed by Fanatical Support®. Through an integrated suite of cloud solutions – Cloud Sites™, Cloud Files™ and Cloud Servers™ – The Rackspace Cloud enables astute developers and IT managers to trade the hassles, upfront investments and high costs for a hosting environment that scales easily when traffic fluctuates. Visit www.rackspacecloud.com or call 1-877-934-0409.
 RightScale
RightScale is the leader in cloud computing management. Founded in 2006, the company offers a fully automated management platform that delivers the scalable, cost-effective, on-demand power of cloud computing, while providing complete IT control and transparency. The Web-based RightScale Cloud Management Platform is available in a range of editions, from the free Developer Edition to Professional Editions. To date, thousands of deployments and over 300,000 servers have been launched on RightScale for leading companies such as Animoto, Playfish, Sling Media and TC3. Visit http://www.RightScale.com.
Sun Microsystems
Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision -- "The Network is the Computer" -- Sun drives network participation through shared innovation, community development and open source leadership. We serve consumers and individual developers, alongside the largest global enterprises. Our network computing platforms are used by nearly every sector of society and industry, and power some of the world's best known search, social networking, entertainment, financial services, manufacturing, healthcare, retail, news, energy and engineering companies - broadened by one of the world's largest portfolio of software and service partners. Sun invents products and services that save time and money for those seeking to use technology to create opportunities.
 Tranxition
Tranxition has been dedicated to improving desktop management and user experience for over 10 years. Their products decrease the cost of managing desktops and increases user productivity by preserving, protecting and transporting "PC Personality." PC Personality is everything a user needs to be productive and feel at home on a desktop: the layout, customizations, templates, metadata, connections to shared devices and services as well as data files and structures that define how users interact with their computer. Tranxition software is integrated with HP Software's Client Automation Suite, BMC OS Manager, Scalable Software's Desktop Availability Suite, Client Suite by FrontRange Solutions, as well several other vendors.
 VIRTERA
VIRTERA is an independent Information Technology (IT) professional services and consulting firm delivering virtualization technology solutions and services to companies nationwide. VIRTERA's proven vSpectrum consulting methodology uniquely ensures successful and rapid adoption of virtualization technologies while delivering an optimum return on organizations' IT investments. VIRTERA's team of certified solution architects and consultants develop, deploy and manage Virtual Infrastructure (VI) solutions designed to solve today's most challenging IT issues while its industry-unique Strategy group tests and analyzes virtualization trends across the entire virtual ecosystem. VIRTERA was founded in 2007 and maintains its corporate headquarters in New York, NY. Visit www.virteratech.com.
 Zeus Technology
Zeus Technology enables our customers to create, manage and deliver exceptional online services. Delivering the only fully certified VMware Virtual Appliance and Load balancer software available today. Zeus offers smarter, faster, highly scalable and energy efficient Application Traffic Management software that sits natively in the virtual datacenter and the cloud. Zeus. Why wait..... |
2008 WEST SPONSORS
3Tera
3Tera is innovator of cloud and utility computing services simplifying the deployment and scaling of Web applications. 3Tera's AppLogic grid OS enables true utility computing services to remove the cost and complexity associated with infrastructure, scaling and on-demand resource provisioning.
 Active Endpoints
Active Endpoints (www.activevos.com) is the leading developer of visual orchestration systems. VOS empowers line of business project teams to create applications using services and industry standards, making their businesses more agile and effective. Active Endpoints’ ActiveVOS promotes mass adoption of SOA-enabled applications by focusing on accelerating project delivery time with a standards-based, easy to use system. Active Endpoints is headquartered in Waltham, MA with development facilities in Shelton, CT.
AppSense
AppSense is the leading provider of user environment management solutions for the enterprise. User environment management enables the configuration and personalization of virtual, standard desktops by treating user specific data as a separate layer of the desktop. This user layer is applied as needed and is accessible in any environment. Keeping user data separate means it is no longer tied to a specific machine and so can be applied to any desktop environment when needed. In this way, the user experience remains consistent and predictable while the corporate desktop is standardized and delivery automated. Companies such as Citi, WellSpan, Bank of America, Clifford Chance and HP are using AppSense technology in their virtual environments today. See www.appsense.com for more info.
 Certeon
Certeon’s aCelera Virtual Appliance software is the industry’s first and only virtual appliance to deliver acceleration, virtualization and manageability when remotely accessing applications throughout a distributed enterprise. aCelera Virtual Appliances reduce application response time over the WAN by more than 95% without proprietary hardware appliances. aCelera is flexible and easy to deploy delivering faster, more scalable applications, and enabling greater user productivity. For more information, visit www.certeon.com/ or call 781-425-5200.
 Cordys
Cordys is a global provider of software for business process innovation. The industry-leading Cordys Business Operations Platform (BOP) consists of a complete Suite for next generation Business Process Management (BPMS), Business Activity Monitoring (BAM) and an open, integrated set of Tools & Technologies including Composite Application framework (CAF), Master Data Management (MDM) and a SOA grid that enables Cloud Computing. Headquartered in the Netherlands, Cordys is a global company with offices in the USA, the UK, Germany, China, India and Israel.
 DataDirect Technologies
DataDirect Technologies is the software industry's only comprehensive provider of software for connecting the world's most critical business applications to data and services, running on any platform, using proven and emerging standards. Developers worldwide depend on DataDirect® products to connect their applications to an unparalleled range of data sources using standards-based interfaces such as ODBC, JDBC™ and ADO.NET, XQuery and SOAP. DataDirect Technologies is an operating company of Progress Software Corporation (Nasdaq: PRGS). Visit www.datadirect.com/
 EMC
EMC Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Visit www.EMC.com.
FreedomOSS
FreedomOSS brings an elaborate expertise in SOA to your business. As a services organization, we collaborate with customers to design a SOA blueprint to fit the customer’s needs. When you have a SOA problem, FreedomOSS is the top choice for your complete solution. Our architects and engineers are committed to building stable, scalable, and blazingly fast systems. FreedomOSS includes 150 skilled technical resource professionals who are strategically organized around various Centers of Excellence. Visit www.freedomoss.com, or call 877-828-8987.
 Intel
Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Intel(R) XML Software Products help enhance productivity of XML and SOA application development by providing comprehensive, high performance XML processing libraries that are easy to use and easy to integrate into the existing SOA and XML environments. http://www.intel.com/software/xml
Intel SOA Products Group
Intel SOA Products division is part of Intel's Software and Solutions Group, a worldwide Intel organization with a strategic focus on enabling technologies. The SOA Products division delivers innovative platform technologies that are optimized for speed and performance through Intel's multi-core processors and servers. Learn more: http://www.intel.com/software/soae
 LynuxWorks
LynuxWorks, leader in embedded software, provides open and reliable real–time operating systems and tools including the open-source BlueCat® Linux® and the LynxOS RTOS family, meeting the needs for the highest level of embedded software security. Our LynxSecure® separation kernel uses the space and time partitioning features of LynxOS-178® safety–critical RTOS to provide the foundation for building highly secure systems utilizing the MILS (Multiple Independent Levels of Security) architecture and is designed for certification to Common Criteria EAL–7 as well as DO–178B level A.
 Nastel
Nastel is a market leader in providing solutions for transaction and application performance management. Nastel’s AutoPilot Suite ensures the successful completion of over one billion transactions every day. Some of the world's largest banks, brokerages, financial institutions, retail chains, insurance providers and manufacturing companies today trust their vital business applications to AutoPilot. AutoPilot’s powerful built-in Complex Event Processing (CEP) engine enables IT teams to rapidly detect, isolate, resolve and proactively prevent costly performance bottlenecks and failures. Nastel, founded in 1994, is headquartered in New York, has offices in the U.S., Latin America and Europe and a growing network of resellers and partners around the world. Visit www.nastel.com/
 Netmagic Solutions
Netmagic Solutions, a leading Managed Services Provider, offers 24x7 Remote Infrastructure Monitoring and Management (RIMM) Services to businesses worldwide. Netmagic’s proven framework of people, process and tools enables enterprises to improve operational efficiencies in their business while increasing customer satisfaction. A range of offerings including InfraMonitor, InfraInsight, InfraManage and InfraAudit can be customized to fit the requirements of companies deploying virtualization and adopting public clouds. Request a 30-day trial by sending an email to rimsales@netmagicsolutions.com
 OpenSpan
About OpenSpan, Inc. Global 2000 enterprises leverage the OpenSpan Platform to integrate applications, service-enable legacy systems, automate business processes, extend functionality and build new composite applications in order to realize immediate value on their IT investments. OpenSpan and its partners utilize the company’s unique approach to integration to accelerate service-oriented architecture (SOA) deployments and increase enterprise desktop productivity. A venture-backed company, OpenSpan is headquartered in Alpharetta, GA. www.openspan.com/
 Platform Computing
Platform Computing is a pioneer and the global leader in High Performance Computing (HPC) management software. The company delivers integrated software solutions that enable organizations to improve time-to-results and reduce computing costs. Many of the world’s largest companies rely on Platform to accelerate compute or data intensive applications and manage cluster and grid systems. Platform has over 2,000 global customers and strategic relationships with Dell, HP, IBM, Intel, Microsoft, Red Hat and SAS, along with the industry’s broadest support for HPC applications. Building on 16 years of market leadership, Platform continues to define the HPC market. Visit http://www.platform.com/.
 QuantumXML
Can high-performance XML be sexy? QuantumXML, the world’s fastest XML software, speeds through typical SOA transactions 10x to 100x faster than any other existing technology. You’re right, that doesn’t sound sexy. But, think of your Data Center running at a fraction of its current power and cooling costs. Imagine the possibilities; surplus processing power, a healthy bump up in the bottom line, and doing your part to save the environment. Sounding more attractive? Kick it up another notch by monetizing your web services. Visit www.quantumxml.com/
 Red Hat
Red Hat is the world's most trusted open source provider. Ranked first for value in enterprise software for four consecutive years in the CIO Insight Magazine Vendor Value study. We offer enterprise customers a long-term plan for building infrastructures on the quality and innovation of open source. Combining the leading open source operating system platform, Red Hat Enterprise Linux, together with applications, management, and SOA solutions, including the JBoss Enterprise Middleware Suite. We also offer support, training, and consulting services worldwide to help enterprises take full advantage of the value of open source technology.
RightScale
RightScale, the leader in cloud computing management, provides a Web-based cloud management platform and support services. Our system enables companies to quickly create hosted solutions running on cloud computing providers that are scalable, reliable, easy to manage, and affordable. RightScale's core offerings include: Automated system management, pre-packaged and re-usable components, service expertise and best practices. Visit www.RightScale.com.
 Sensedia
Sensedia offers products that enable enterprises to manage and reuse their SOA (Service Oriented Architecture) and software development assets. Sensedia makes SOA make sense by reducing duplicated development, accelerating the return on investment and improving SOA governance through the identification, creation, management and quality analysis of assets. The company has a history of success cases, large clients and mature products that are easily customized to meet clients' specific needs. www.sensedia.com
 Symantec
The award-winning streaming technology of AppStream, now part of Symantec, reduces administrative overhead, costs, maintenance, and security concerns associated with managing applications and software on multiple endpoints. Its pull-based, on-demand software distribution platform combines the benefits of server-based computing (self-service access and centralized management and control) and distributed PC computing (disconnected application use and distributed processing), providing a "best of both worlds" solution. For more information, visit www.appstream.com.
 Tripwire
Tripwire helps over 6,000 enterprises worldwide reduce security risk, attain compliance and increase operational efficiency across virtual and physical environments. With its industry leading configuration assessment and change auditing software solutions, IT organizations achieve and maintain configuration control. Tripwire is headquartered in Portland, Ore. with offices worldwide For more information, visit http://www.tripwire.com/.
VMware
VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and enable cloud computing on and off premise. With 2007 revenues of $1.3 billion, more than 120,000 customers and nearly 18,000 partners, VMware is one of the fastest growing public software companies. Headquartered in Palo Alto, California, VMware is majority-owned by EMC Corporation (NYSE: EMC) and on the web at http://www.vmware.com/
 Web Age Solutions
Web Age Solutions is a leading provider of technology mentoring and education to the Fortune 500. Our "Preferred Vendor" status with these global leaders is a result of our highly progressive approach to knowledge transfer and relentless pursuit of customer satisfaction. While many of our competitors are just now getting their feet wet with SOA, we have been delivering SOA training and mentoring since 2003. Moving well beyond theoretical discussions of SOA, we have a deep library of practical SOA curriculum backed by hands-on experience.
For more information about Web Age Solutions, visit www.webagesolutions.com
 WSO2
WSO2 is an open source technology company building an integrated yet entirely modular SOA platform. Founded by pioneers in Web services and open source, WSO2 engineers contribute heavily to many key Apache Web services projects. In addition to building core components in Apache, WSO2 creates lightweight Web services middleware for your SOA deployments. WSO2 also offers support, training and consultancy services that are designed to help customers throughout the entire life cycle of their SOA projects. From project inception to development to going into production, Visit http://wso2.com/
 Zeus Technology
Zeus Technology delivers the only fully certified VMware Virtual Appliance and Load balancer software available today. Zeus Technology offers smarter, faster, highly scalable and energy efficient Application Delivery software that sits natively in the virtual datacenter or the cloud. “Hardware is Too Heavy For the Cloud” |
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Articles & Feature Stories By Cloud Ventures  Founded in 2004, Esotera has developed and launched a solution that builds upon the Cloud to produce a superior storage function.
Esotera Secure Storage Solutions, St. John’s, NL, Canada has released its Esotera suite of distributed storage products. Founded in 2004, Esotera has developed and launched a solution that builds upon the Cloud to produce a superior storage function. Jul. 29, 2010 11:46 AM EDT | By Liz McMillan  Traditionally, the cost of deployment has not been considered an important parameter of architectural tradeoffs. Since the main driver of cloud computing is its promise of cost savings through "pay for what you use," there is a strong incentive to build applications that consume fewer resources.
In his session at the 7th International Cloud Expo, Udayan Banerjee, CTO at NIIT Technologies Ltd., will Establish the need: 10% less resource required = 10% cost saving; identify what we need to unlearn: Parallel and distributed world is a different world; provide pointers: How to approach the problem of cost optimization; and review platform-specific variance: impact of the difference between main providers. Jul. 29, 2010 11:04 AM EDT Reads: 1,227 | By Pat Romanski  Nuxeo, the Open Source Enterprise Content Management (ECM) company, on Thursday announced an update to its Nuxeo Digital Asset Management product with the release of Nuxeo DAM 1.1, as well launching the hosted version, Nuxeo DAM - Cloud Edition. This new release of Nuxeo DAM incorporates feature enhancements driven directly by early adopter customers and the Nuxeo developer community.
Nuxeo DAM - Cloud Edition runs on the Nuxeo secure cloud services infrastructure, backed by the resilient and high-performing Amazon web services. Nuxeo DAM - Cloud Edition offers a media management solution ideally suited to small- to medium-sized organizations with fixed budgets and limited IT infrastructure and resources. It is also ideal for businesses that need to collaborate with geographically dispersed customers, helping marketers and brand managers quickly catalog, process, store, retrieve and dis... Jul. 29, 2010 11:00 AM EDT Reads: 170 |  Matrix-Online is a Software as a Service (SaaS) offering that runs on the Windows Azure and SQL Azure Platform as a Service (Paas). The solution provides a cloud-based contract management repository where companies can track, search and set alerts for all of your active contracts. No IT staff is needed, no additional licenses, access to all future upgrades and releases with minimal configuration.
As Microsoft signs up additional customers on the Azure platform, CLM Matrix intends to broaden their customer reach by having the Matrix-Online service fully enabled within the cloud environment. Jul. 29, 2010 10:19 AM EDT Reads: 182 | By Elizabeth White  IBM Poland and the Wroclaw University of Technology on Thursday announced an agreement to establish the first university cloud computing center in Poland. As part of the partnership, the Wroclaw University of Technology will create a new academic curriculum, making cloud-focused courses available to more than 1500 students.
"The new cloud center will provide a common platform for students and professors, industry partners and government agencies to work on real solutions based on cloud computing that will align people and technology effectively, and will generate value for both services providers and clients," said Professor Czeslaw Smutnicki, director of the Institute of Computer Engineering, Control and Robotics, Wroclaw University of Technology. "We plan to start immediately with a cloud computing practice for over 500 students later this summer. The cooperation will continue in the ... Jul. 29, 2010 09:42 AM EDT Reads: 202 | By Liz McMillan  The Cloud Security Alliance on Wednesday unveiled the industry’s first user certification program for secure cloud computing. The Certificate of Cloud Security Knowledge (CCSK) is designed to ensure that a broad range of professionals with a responsibility related to cloud computing have a demonstrated awareness of the security threats and best practices for securing the cloud.
Cloud computing is being aggressively adopted on a global basis as businesses seek to reduce costs and improve their agility. Among the critical needs of the industry is to provide training and certification of professionals to assure that cloud computing is implemented responsibly with the appropriate security controls. The Cloud Security Alliance has developed a widely adopted catalogue of security best practices, the Security Guidance for Critical Areas of Focus in Cloud Computing, V2.1. In addition, the Eu... Jul. 29, 2010 09:30 AM EDT Reads: 533 |
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| Cloud Expo - Cloud Looms Large on SYS-CON.TV |
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Cloud Expo 2009 Europe Opening Keynote by GoodData
In this presentation Roman Stanek, a technology visionary who has spent the past fifteen years building world-class technology companies, will talk about what it means to be 'born on the cloud.' Specifically Roman will share with delegates his thoughts on how to use cloud computing as a technical design center; how to take advantage of the economics of cloud computing in building and operating cloud services; how to dramatically change customer adoption; and how to plan for the technical and operational scale that cloud computing makes possible.
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Good Data - Collaborative Analytics On Demand
This presentation will describe how Good Data moved from concept to reality, demonstrating the importance of architecting for the cloud: how to conceptualize, design and build applications when cloud computing is a given.
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VMware - Building Cloud Infrastructures with VMware vSphere
vSphere 4 is the industry’s first cloud operating system, transforming datacenters into dramatically simplified environments to enable the next generation of flexible, reliable IT services. Combining VMware’s industry leading virtualization technology and experience, VMware vSphere delivers uncompromising control, with greater efficiency, while preserving customer choice.
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Sun Microsystems - The Sun Cloud: Sun's Public Cloud Computing Service
Cloud Computing is empowering users like never before, giving them access to massive amounts of compute power and storage capacity, on- demand and in real time. This session will outline Sun's vision and strategy for cloud computing, highlighting the Sun Cloud - Sun's Public Cloud Service that leverages a broad range of Sun's innovative hardware and software technology and products. An overview presentation and practical demonstrations / demos will showcase how cloud-based compute and storage resources enable users to deploy applications quickly, easily and inexpensively..
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The Time is Right for Enterprise Cloud Computing
During his keynote, Rich Marcello, Senior Vice President of Unisys, will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".
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Accelerating Innovation with Cloud Computing
Join Shelton Shugar, Senior Vice President of Cloud Computing at Yahoo! for a keynote elaborating on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies. |
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Cloud Expo Breaking News By Liz McMillan Traditionally, the cost of deployment has not been considered an important parameter of architectural tradeoffs. Since the main driver of cloud computing is its promise of cost savings through "pay for what you use," there is a strong incentive to build applications that consume fewer resources.
In his session at the 7th International Cloud Expo, Udayan Banerjee, CTO at NIIT Technologies Ltd., will Establish the need: 10% less resource required = 10% cost saving; identify what we need to unlea... Jul. 29, 2010 11:04 AM EDT Reads: 1,227 | By Elizabeth White  SYS-CON Events announced today that Stoneware, a leader in private cloud computing, has been named “Bronze Sponsor” of SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA.
Headquartered in Indianapolis and founded in 2000, Stoneware is a privately held corporation providing innovative software that enables organizations to build their own 'private' cloud with a virtual web desktop to access all of their app... Jul. 29, 2010 09:00 AM EDT Reads: 459 | By Liz McMillan  SYS-CON Events announced today that NComputing, the global leader in desktop virtualization will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA.
NComputing, Inc. is the fastest growing desktop virtualization company in the world with over 20 million users in 140 countries. The company's combination of software, protocol and SoC innovation, lowers desktop computing costs, improves manageabil... Jul. 29, 2010 07:45 AM EDT Reads: 540 Replies: 1 | By Liz McMillan  SYS-CON Events announced today that Impetus, leaders in Technology R&D and Software Product Engineering, has been named “Bronze Sponsor” of SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA.
Impetus Technologies offers Product Engineering and Technology R&D services for software product development. With ongoing investments in research and application of emerging technology areas, innovative business mode... Jul. 29, 2010 07:30 AM EDT Reads: 546 | By Salvatore Genovese  SYS-CON Events announced today that Zetta, a provider of enterprise storage on demand, will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA.
Award-winning Zetta Enterprise Storage Service allows IT users to replace traditional data backups with Zetta sync technology, continuous data validation, and default 7 year version history. With native file-system access, Zetta users can quickly adopt s... Jul. 28, 2010 09:15 AM EDT Reads: 615 Replies: 1 | By Elizabeth White  Companies today are looking to do more with less, while finding new ways to meet growing business demand. Cloud computing is being touted as the cure-all but means many things to many people.
In his general session at the 7th International Cloud Expo, Neela Jacques, Group Manager, Product Marketing at VMware, will be exploring how companies are evolving their virtualized infrastructures to deliver many of the benefits of proprietary public clouds, without many of the downsides – by building fo... Jul. 28, 2010 08:45 AM EDT Reads: 640 Replies: 1 |
Top Stories for Cloud Expo Europe
Kevin L Jackson launched the "Government Cloud Computing Journal" on Ulitzer.
The online magazine offers stories and articles on the effective use of cloud
computing technologies within the government domain.
Kevin L. Jackson is a senior information technologist specializing in
information technology solutions that meet critical Federal government
operational requirements. Currently, he serves as Director, Business
Development for Dataline, Inc., and editor of Government Cloud Computing
e-zine.
Kevin L. Jackson (right) with Cloud Computing Expo conference chair Jeremy
Geelan before his presentation on Government Cloud Computing.
About Ulitzer.com
Initiating content coverage on any topic or launching a magazine at
Ulitzer.com is designed to be as easy as boiling an egg and doesn't take
much longer. To become a Ulitzer author, anyone can fill out a simple author
prof... (more)
Conference News & Updates  By Pat Romanski SYS-CON Events announced on Friday that Cloud Expo 2010 West, the 7th International Cloud Computing Conference & Expo, has been extended to four days from November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, California.
Cloud Expo 2010 West total show floor space increased from 20,000 sq. ft. in 2009 to over 100,000 sq. ft. in 2010 including the expo floor.
The expo floor will be open for four full days, November 1-4, 2010, in the Grand Ballrooms A through H.
Half of the Cloud Expo 2010 West exhibit space had already sold out during the last West Coast event in November 2009.
Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong. Reads: 5,682  By Corinna Melcon By employing the most effective and powerful marketing tools in tech media for more than 15 years, SYS-CON Events, Inc. and Cloud Expo, Inc. intensively pre-publicize Cloud Expo 2010 West - Santa Clara via an unmatched number of channels.
Cloud Expo, Inc. publicity platforms include multiple news syndication channels, more than a dozen Ulitzer.com channels, multiple Twitter feeds that are amplified to hundreds of thousands of followers, as well as Cloud Expo's "Most Powerful Cloud Bloggers" platform with millions of page views at http://CloudComputingExpo.com.
The event is streamed live to more than 50,000 concurrent viewers at any given time throughout the three days. All key media outlets, technology journalists, and press are VIP-invited to Cloud Expo 2010 West - Santa Clara.
SYS-CON.TV produces and broadcasts the most viewed tech interviews with movers and shakers and simulcasts "Power Panels" right from the show floor!
Reads: 5,137  By Fuat Kircaali This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level.
At SYS-CON Media we see our inventories are filling up to 100% capacity for the months of November, December, and January, and we are seeing better-than-normal RFP activity for the first quarter of 2010. Reads: 14,709  By SYS-CON TV Learn about the trajectory of Cloud Computing - where it came from, where it is today, and where it's headed tomorrow - direct from four Enterprise IT industry experts: Greg O'Connor, CEO of AppZero; Tony Bishop, CEO of Adaptivity; K. Scott Morrison, CTO of Layer 7 Technologies; and Marty Gauvin, CEO of Virtual Ark. Moderated by Cloud Expo Conference Chair, Jeremy Geelan, this "Power Panel" was recorded at the Times Square studio of SYS-CON.TV in connection with 5th Cloud Expo (www.CloudComputingExpo.com), held recently in New York City...the Largest Cloud Computing Event in the World. Reads: 3,957  By Carmen Gonzalez Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend. Reads: 15,174  By Roger Strukhoff Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc. Reads: 5,210  By Fuat Kircaali I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade.
I personally don't use email anymore; I communicate through "Twitter."
We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly.
Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers.
I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it."
In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in. Reads: 3,224  Further cementing its position as The Largest Cloud Computing Event in the World, the organizers of the 7th Cloud Expo, being held at the Santa Clara Convention Center, Santa Clara, CA, announced today that the event will also feature – on November 2nd, 2010 – a CloudCamp unconference.
CloudCamp @ Cloud Expo is aimed at anyone working with, or interested in working with, cloud technologies.
"With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions," said CloudCamp co-founder Dave Nielsen, who will personally be facilitating the process on site at the Jacob Javits. "At CloudCamp," Nielsen continued, "participants will be encouraged to share their thoughts in several open discussions, as we strive for the advancement of Cloud Computing."  By Kevin Hartig Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc.
Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years.
Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing.
Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon. Reads: 74,955 |
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| SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 4th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com. |
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The World's Most Influential Blogs By Dustin Amrhein  Generally, I believe standards are a good thing for both technology consumers and providers. For consumers, they act as a focusing lens for the kinds of capabilities they should be looking for from a particular implementation (regardless of the technology we are talking about). From a technology provider standpoint, you may often hear the rallying cry that standards impede innovation. By and large, this is a bogus argument. When formed at the right time, standards encourage innovation by normali... Jul. 29, 2010 11:00 AM EDT Reads: 386 | By Dana Gardner  History has many examples of invaders wielding steel swords, repeating rifles, or whatever the latest weapon may be, driving out people who are less well-equipped. Corporate IT departments are starting to go the same way, at the hands of people equipped with cloud computing.
The Open Group Cloud Computing Work Group has been focused on the business reasons why companies should use cloud computing. Jul. 28, 2010 04:26 PM EDT Reads: 403 | By Don MacVittie  The last couple of years have been painful, to say the least. Some call them unprecedented, financially, but I do believe that is pushing the descriptor a bit far, since there have been plenty of instances where business pretty much en-masse questioned the amount that IT returns for their investment and cut budgets, so the feel of this recession is not much different than what we’ve felt before, it’s just by necessity. The funny bit of this is that everyone seems to agree that IT spending still ... Jul. 28, 2010 03:48 PM EDT Reads: 169 | By Peter Silva  Not that it was ever down and out, but the whole cloud computing concept has gotten off to a grand but challenging start. It was all the rage when first ‘conceived’ as the new way of hosting applications with the promise of cost savings, automation, flexible/dynamic architectures, fast and repeatable deployment and a pay-as-you-go model. [...] Jul. 28, 2010 03:08 PM EDT Reads: 142 | By Ellen Rubin  As IT organizations move forward with their virtualization initiatives, consolidating operations and shrinking provisioning times, the cloud has come along as an even more compelling option. In the cloud, companies can build capacity on-demand without having to own or manage the computing infrastructure. As companies review their application portfolios, they’ve started to realize that many of their not-yet-virtualized apps could easily be run in the cloud. In particular, applications that are ch... Jul. 28, 2010 01:00 PM EDT Reads: 456 | By Lori MacVittie  I heard it said the other day, regarding the OpenStack announcement, that “the world does not care about APIs.”
Unpossible! How could the world not care about APIs? After all, it is APIs that make the Web (2.0) go around. It is APIs that drive the automation of infrastructure from static toward dynamic. It is APIs that drive self-service and thin-provisioning of compute and storage in the cloud. It is APIs that make cross-environment integration of SaaS possible. In general, without APIs we’d b... Jul. 28, 2010 11:30 AM EDT Reads: 456 |
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