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Exhibitors



 
Understanding Enterprise-to-Cloud Migration Costs and Risks


Speaker:

Mamoon Yunus

CTO, Forum Systems
Crosscheck Networks

Track: Enterprise-Level Cloud Computing & Virtualization


Migrating to Infrastructure-as-a-Service (IaaS) is an attractive option for corporations that want to shift from a capital expense to a pay-as-you go model. Regardless of the business driver for cloud computing, of which there are many including reducing costs and adding nimbleness, large enterprises are now faced with re-evaluating their core IT assets with an eye towards enterprise-to-cloud migration for improving business efficiencies. However, beyond qualitatively appreciating the benefits of cloud computing, IT executives lack the ability to quantitatively assess the risk-reward structure of which application should be migrated from the enterprise to a cloud. Without having a quantifiable impact assessment of migrating enterprise resources to a cloud, enterprises are faced with ad-hoc decisions during their cloud migration process.




 
80% of Applications To Be SaaS-Enabled: Why? When? How?


Speaker:

Laurent Gasser

Co-Founder & CEO
Revevol

Track: Cloud Bootcamp Europe / CloudCamp @ Cloud Expo Europe


Over the coming 3 to 5 years, organizations of all sizes, all economic sectors, all countries, will be able to move the vast majority of their applications to SaaS solutions. In this session the President of one of Europe's leaders in Cloud and SaaS implementations, Revevol, will give practical guidelines to succeeding amid the tsunami of change.




 
Adaptive Cloud Engineering - A SOA-based Approach


Speaker:

Tony Shan

Principal Enterprise Architect
Keane, Inc.

Track: Cloud Security, Storage & Standards


This session will present a comprehensive engineering approach for effective development of real-world cloud solutions. The concept of cloud engineering will be introduced and the integral components articulated in detais. The state of the art of cloud computing will be assessed, leading to the investigation of the key aspects – what, which, why, when, who, where, and how (6W+1H). A standard roadmap will be discussed, the core part of which is tooling. Both commercial and open source stacks will be critiqued. A cloud metamodel towards the cloud ecosystem will also be shared.




 
APIs: the Glue of Cloud Computing


Speaker:

Steven Willmott

Co-Founder & CEO
3Scale

Track: Cloud Security, Storage & Standards


Picking the right Glue and how not to come unstuck

Cloud computing has rapidly moved beyond the idea of "infrastructure on demand" to encompass a much broader idea of moving data and functionality from private closed systems to shared infrastructures. This change creates huge new opportunities for companies to reinvent the way their data and services can be used by providing accessible APIs (Application Programming Interfaces) directly into their core systems.

In this talk we'll cover how APIs are transforming business in areas such as media content, ecommerce and business services as well as how the right technical underpinnings to public APIs can make all the difference between success and failure. We'll cover plenty of real life examples from 3scale's experience in the API infrastructure business.




 
Closing Power Panel: What's Working, What's Not, and What's Next?


Speakers:

Jeremy Geelan


Cloud Expo, Inc.

and
Denis Martin

EVP & Chief Technology Officer
NaviSite

and
Richard Stone

Senior Telecom Solution Manager
Compuware

and
Larry Carvalho


RobustCloud

and
Mamoon Yunus

CTO, Forum Systems
Crosscheck Networks

Track: All Tracks


Industry Discussion Panel moderated by Jeremy Geelan, Cloud Expo Conference Chair

All the main buzzwords that have been making the rounds over past few years - ASP, SaaS, SOA, Virtualization, Grid Computing, Enterprise 2.0, etc. - have somehow been transmogrified into the single term "Cloud Computing."

We all know how Amazon took the lead in introducing AWS (Amazon Web Services) way back in 2003, then brought in Storage as a Service concept via S3 (Simple Shared Storage). It also introduced EC2 (Elastic Computing Cloud), where Infrastructure as a Service became viable. But what about the other 249 players in the fast-emerging Cloud ecosystem? What are their specialties? What are the newcomers offering? And what about older vendors like IBM? How do the “pure cloud” vendors like Google, Amazon, and SalesForce.com differ from everyone else? Who's doing what? How's it all going? What are the lingering unresolved issues - and who is working on solving them? Above all, this being the final session of an intense two-day program of content: Where's It All Headed???

Moderated by Cloud Expo Conference Chair Jeremy Geelan





 
Cloud Computing Adoption Globally: What's the Current Status?


Speaker:

Fergal O'Connor

Founder & CEO
CloudICT

Track: Enterprise-Level Cloud Computing & Virtualization


CloudICT is conducting the world's largest global cloud computing adoption survey. Our research is aimed at, and being supported by global enterprise executives who are the key decision makers at the CEO, CIO, CTO, company director and senior management level. The valubale information, which these key participants are providing, is enabling CloudICT to provide vendor independent research and analysis of the current status of cloud computing activity globally.

Some of the areas we will discuss include:

  • What are organizations doing, or planning to do, with cloud computing?
  • What types of cloud computing environments are being used, considered and/or ignored?
  • What countries, industries are leading and lagging adoption?
  • What are the major drivers and expectations?
  • What suggestions, feedback and interesting observations customers are telling us?




 
Cloud Computing and the Enterprise


Speaker:

Doug Tidwell

Sr. Software Engineer & Cloud Evangelist
IBM

Track: Enterprise-Level Cloud Computing & Virtualization


This session will draw on IBM's experience working with customers and operating thirteen cloud centers world wide to review the conditions under which cloud computing can deliver its promise of flexibility and cost savings in the delivery of IT services to the enterprise. The session will discuss the importance of dynamic infrastructures and service management for both public and private clouds, cloud service life cycles and integration between public clouds and enterprise services. Doug Tidwell will also talk about standards required for interoperability between clouds and application scenarios that demonstrate the use of cloud computing in an enterprise context for a smarter planet.




 
Cloud Computing for Consumers and SMEs over the Public Internet


Speakers:

Matthew Colebourne


Nivio Technologies

and
Johan W. Quintus


Nivio Technologies

Track: Hot Topics


This session will address the need to deliver Cloud Computing over the Public Internet if the true benefits are to be realized. Acknowledging that Cloud Computing, in various forms, has been extant for some while within corporates, the speakers will address the issue of how to offer the liberating benefits of such an approach to a much more diverse audience with far more limited technical resources.

They will, briefly, reiterate the benefits of a commoditized approach to computing wherein the user is liberated from the need to manage technology and instead is able to focus on its use. They will then review the implications from a cost, security, support and usability perspective and, briefly, consider the future implications with reference to more mobile devices. Johan Quintus





 
Cloud Computing: Innovation Management is Key


Speakers:

Ian Southward

European Sales & Client Director
Symphony Services

and
Shankar S. Hegde

Sr. Client Partner & Chief Architect
Symphony Services

Track: Hot Topics


Cloud computing is quickly becoming something more: the next generation of technology infrastructure for modern companies. Though its definition is frequently debated, it's generally considered to have three parts: infrastructure as a service (IaaS), platform as a service (PaaS) and software as a service (SaaS). With the potential for cost savings, the relative ease of deployment and dramatic scalability, using SaaS—or applications on the cloud—is becoming increasingly more significant in the corporate world.

Key takeaways from this session for delegates will include:

  • Business Side
    • A clear overview of the business drivers for cloud computing
    • Is there a cost advantage or are you trading capex for opex?
    • Clarity on how often to undertake an ROI analysis for the software asset under cloud
    • In-house vs. outsourcing: what’s best for your business?
  • Technical side
    • Understanding the unique benefits of cloud computing models, cloud services and deployment models
    • Understanding of the types of applications that are easy to deploy vs. very difficult – and knowing which ones are best for your business




  •  
    Cloud Forensics: Challenges and Opportunities


    Speaker:

    Keyun Ruan

    Ph.D. Candidate
    University College Dublin

    Track: Cloud Security, Storage & Standards


    Cloud computing has the potential to become one of the most transformative developments in how information technology services are created, delivered, and accessed in the last twenty years. Cloud security is by far the most concerned aspect for cloud adoption. Information security can be strengthened if each security breach is better investigated. The new environment for rising cybercrimes also demands principles and procedures of cyber forensics to be upgraded to the cloud environment. This session will be a summary of the current state of art of cloud forensics and an analysis of its challenges and opportunities.




     
    Cloud Standards: Enabling Interoperability and Package Delivery


    Speaker:

    Diego Parrilla

    VP of Product Management
    Abiquo

    Track: Cloud Security, Storage & Standards


    A combination of interoperability and portability is the Holy Grail of Cloud computing, but is nearly impossible to achieve without standards. Adopting standards fosters competition and innovation in any market, but the Cloud computing market is held back because standards, especially hypervisor formats, are not universally used.

    This session will discuss Cloud computing standards, emphasizing how interoperability and package delivery is possible using the Open Virtualization Format (OVF). OVF is an open, secure, portable, efficient and extensible format for the packaging and distribution of software to be run in virtual machines. Abiquo applies OVF to effectively manage multiple datacenters in one platform, making it possible to define and replicate deployments in different infrastructures. OVF makes vendor to vendor conversions quick and easy.





     
    From Air To Access Cloud


    Speaker:

    Leo Yi

    Project Manager & Sr. Software Engineer
    Intel China Research Center

    Track: Cloud Bootcamp Europe / CloudCamp @ Cloud Expo Europe


    This session will presents a solution being worked on by Intel in its China Research Center, called "From Air to Access Cloud." It is a solution aimed at making a whole enterprise IT domain as a service, provided by WIMAX operators. The domain thus provided contains private network and all subscribed services.

    The key value to the enterprise is that enterprise users can access the services from anywhere covered by the operator’s WIMAX without needing to use a VPN, and access also becomes possible to different SaaS services with Single Sign On. Leo Yi wil show how, in order to prove this concept, Intel uses Tashi and Xen to build an IaaS cloud to generate virtual WIMAX CSNs. The enterprise users access the services via WIMAX ASNs.





     
    General Session: Eliminate Vendor Lock-in with Next-Generation Virtualization Management


    Speaker:

    Pete Malcolm

    CEO
    Abiquo

    Track: All Tracks


    Virtualization is one of the key foundations of the Cloud, but many enterprises are finding the rapid growth in the number of virtual machines extremely difficult to manage. Far from reducing provisioning times and improving utilization, many organizations have found that “virtualization sprawl” has reduced the effectiveness of their IT infrastructure teams, and failed to make anticipated cost savings. Furthermore, vendor lock-in has resulted in the artificially high expense of maintaining virtualized environments. Join Pete Malcolm, CEO Abiquo, to learn how next generation virtualization management can completely eliminate vendor lock-in, substantially reduce provisioning times, realize utilization goals and ultimately achieve the cost savings promised by the virtualization ideal.




     
    General Session: Maintaining Application Visibility and Control in the Clouds


    Speaker:

    Richard Stone

    Senior Telecom Solution Manager
    Compuware

    Track: All Tracks


    Cloud Computing is driving a fundamental shift in the way organizations build, deploy and use applications, and it’s raising expectations on how quickly and cost-effectively new IT functionality can be made available to the business. And even though the delivery chain for these “borderless applications” now crosses organizational and geographic boundaries, users will still expect the applications to perform well, and they will hold IT accountable if they don’t. For its part, IT is faced with managing an increasingly complex and diverse delivery chain, consisting of maybe dozens of service and content providers spread around the world.

    The challenge for IT is to meet the business expectation of faster delivery of new functionality, while at the same time maintaining end-to-end visibility and control of application performance and availability across an inter-dependent, but independent, network of service providers.

    In this session, Compuware will provide some real-world insight into how companies are successfully addressing this challenge, including details of how they can get objective, real-time data on the performance and availability of their prospective cloud service providers to assist them in their decision-making process.”




     
    Hosting your Applications in a Cloud


    Speaker:

    Michael A. Salsburg

    Chief Architect for Real Time Infrastructures & Cloud Computing
    Unisys

    Track: Enterprise-Level Cloud Computing & Virtualization


    This presentation will discuss a critical question that arises when considering hosting applications in the cloud. What are the attributes that attract applications to public clouds? Why implement private clouds? When is it appropriate to use both in a Hybrid Cloud approach? Can legacy applications be moved unchanged to the cloud or do they have to be re-written as Web 2.0 apps? What are the implications regarding the application data migration? How will latency change when applications are moved to the cloud? What about Identity and Access Management? How will data be secured between cloud tenants? If you are considering migrating your applications to the cloud, you will be interested in these and other issues.




     
    How Can ISVs and SIs Make Money from the Cloud?


    Speaker:

    Larry Carvalho


    RobustCloud

    Track: Hot Topics


    If you are an Independent Software Vendor or a Systems Integrator, how can you get water from vapor – how can you money from the cloud? Customer expectations are changing due to the capability of delivering Information Technology as services in methods never possible before. The customer is now king and determines how solutions are crafted. This session will help delegates understand how changing dynamics effect how you develop, market, sell and deliver cloud solutions.




     
    How Cloud Computing Improves Security


    Speaker:

    Roberto Tavano

    V.P. Sales, Global Security, Technology, Consulting
    Unisys

    Track: Cloud Security, Storage & Standards


    We are constantly bombarded with articles and presentations about the security risks in cloud computing and why organizations need to be concerned about them as they consider a move. The truth is that organizations DO need to be concerned about security – but they needn’t be paralyzed by fear. In fact, the heightened concern we’re seeing has actually become a spur to action and has begun to drive cloud security to a whole new level. This presentation will focus on the key areas where a successful migration to cloud computing can actually improve security and reduce risk, and address some of the major issues to account for before and during that migration.




     
    International Collaboration Using Cloud Computing


    Speaker:

    Kevin L. Jackson

    Engineering Fellow
    NJVC

    Track: Hot Topics


    Cloud computing not only provides value to the business community but also serves as an enabler for international cooperation. This session by the Editor of Government Information Technology on Ulitzer will describe the possibilities and highlight the interoperability and portability challenges. It will also present some leading edge approaches that promise to enhance international cooperation.




     
    Introduction to MongoDB


    Speaker:

    Mathias Meyer

    Chief Visionary
    Peritor GmbH

    Track: Hot Topics


    MongoDB (from "humongous") is a high-performance, open source, schema-free document-oriented database. Trading off a few traditional features of databases (notably joins and transactions) in order to achieve much better performance, MongoDB is fast, scalable, and designed for web development. This session will cover:
    • Getting started - CRUD and the JavaScript shell
    • Creating schemas for a document-oriented DB
    • Interesting features for developers (capped collections, file storage, upserts and more)
    • Scaling with MongoDB (replica pairs, master/slave, sharding)




     
    Keeping Your Options Open, Even if the Cloud is Not


    Speaker:

    Doug Tidwell

    Sr. Software Engineer & Cloud Evangelist
    IBM

    Track: Cloud Security, Storage & Standards


    As you move your data and applications into the cloud, how do you avoid being locked in to a proprietary API or service? And how do you write applications that work with multiple clouds? In this session we’ll show you how to make your cloud applications as open and vendor-independent as possible. We’ll start with some design patterns, then look at a couple of open-source projects that are keeping the cloud open.

    Most cloud services require application developers to think about arcane details instead of business logic. Simple Cloud and Apache libcloud simplify development for the cloud, letting programmers focus on what matters. An open-source project sponsored by Zend, GoGrid, IBM, Microsoft, Nirvanix and Rackspace, Simple Cloud lets you write one application that uses storage, database and queue services from multiple cloud vendors, despite the differences in their APIs. We'll also take a look at Apache libcloud, an open-source project that works with VM images and instances from many cloud providers. This session will show you how to write elegant, flexible, business-oriented code that insulates your application from the vendor-specific APIs and wire formats underneath.

    Cloud computing is possible because of the virtualization and commoditization of IT infrastructures; to make the most of it, we’ll need the right level of standardization as well.





     
    Keynote: An Open Cloud Ecosystem - the Gathering Storm


    Speaker:

    Pete Malcolm

    CEO
    Abiquo

    Track: All Tracks


    The last decade saw the growth of Virtualization from its humble beginnings as a developer tool to its increasing adoption in data centers worldwide. It dramatically improved resilience, scalability, portability and utilization, and became one of the key foundations of the Cloud. But the story is only just beginning... Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.




     
    Monetizing the Cloud Calls for a Fresh Look at Billing


    Speaker:

    Vladimir Mitrasinovic

    Executive Vice President
    MetraTech

    Track: Enterprise-Level Cloud Computing & Virtualization


    The success of services such as Salesforce.com and Microsoft Online have proven that selling SaaS can be a highly profitable model. However, as businesses continue to embrace the Cloud and SaaS, companies need advanced billing capabilities that enable the monetization of new business models ­ beyond simple subscriptions. In this session, Cloud Expo Europe attendees will learn how to take advantage of "Dynamic Business Modeling" in order to monetize SaaS without compromise, whether it's a usage-based, pre-paid or loyalty-based model. Attendees will learn how monetizing SaaS services requires a new approach to billing that is not constrained by traditional business processes or existing technology.




     
    Opening Keynote: Why the Time Is Right for Enterprise Cloud Computing


    Speaker:

    Sam Gross

    VP of Global IT Outsourcing Solutions
    Unisys

    Track: All Tracks


    "Maybe it is OK for test/Dev..." We were tentative about virtualization as well!

    You may be reluctant to move your enterprise application workloads to the cloud, fearing a lack of security, compliance issues such as data location regulations, and having to rewrite your applications. During this keynote, Sam Gross will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to consider cloud managed services as part of their data center journey to secure "IT as a Service." Hear what you must consider to ensure your enterprise's cloud computing strategy successfully and securely meets the needs of your business, today and tomorrow.





     
    Power Panel: Is Cloud the New Normal for Enterprise IT?


    Speakers:

    Doug Tidwell

    Sr. Software Engineer & Cloud Evangelist
    IBM

    and
    Dave Nielsen

    Co-Founder, CloudCamp
    PlatformD

    and
    Pete Malcolm

    CEO
    Abiquo

    and
    David Milot

    Managing Partner
    Unisys

    Track: All Tracks


    There seems to be little doubt that lightweight infrastructure is The Shape of Things to Come, for enterprise IT? When, though? Are we talking 2011 or more like 2020, for major enterprises anyway?

    Should mid-sized firms also outsource IT to the cloud, or only larger ones? What real-world use cases come most immediately to mind, of companies that have successfully used the Cloud to accelerate speed to value?

    It's not much good claiming the Cloud is all-powerful unless you can do load testing and measure performance: how do companies in the Cloud era keep track of performance? How does the Cloud alters the risk and compliance profile for companies?

    Moderated by Cloud Expo Conference Chair Jeremy Geelan





     
    Power Panel: Safety in the Cloud


    Speakers:

    Michael A. Salsburg

    Lead Architect for Unisys Cloud Engineering
    Unisys

    and
    Roberto Tavano

    V.P. Sales, Global Security, Technology, Consulting
    Unisys

    and
    Richard Stone

    Senior Telecom Solution Manager
    Compuware

    and
    Anthony Redding

    Sr. VP, Global Strategic Projects
    CSS

    Track: All Tracks


    It has been said that the three main barriers preventing some CIOs from moving some of their on-premise computing to the Cloud are Security, security, security. Has that changed, now that we're into the third year (at least!) of The Cloud?

    Before choosing any vendor, questions certainly abound, such as: How does the vendor plan on securing your data and segregating the data from other customers? Is the data encrypted both in motion and at rest and what key management policies do they employ? What access control do they enforce for the application and physical security? What third-party groups audit their security? What compliance or other certifications do they possess? What is their disaster recovery plan and how does data security figure into those plans? What visibility do you have into the process? What is their network topology? Are they consistent with best practice tiered networking?

    So...in 2010 how secure is Cloud Computing?

    Moderated by Cloud Expo Conference Chair Jeremy Geelan





     
    Private Clouds for Developers: Make Your Infrastructure Agile


    Speaker:

    Diego Parrilla

    VP of Product Management
    Abiquo

    Track: Hot Topics


    Traditionally, infrastructure resources have been at the mercy of the IT System Administrator. Development teams using Agile Development Methodologies are made rigid by this dated and inefficient system.

    “What if” scenarios are generally never attempted because the upfront cost of IT resources needed to reallocate the necessary infrastructure is too high. Unfortunately, Agile development efforts often fail because the development team does not control the management and deployment of the artifacts they develop. This session will discuss how to reduce dependence on IT for day-to-day operations, eliminate waste and boost productivity in the process. Abiquo enables this by giving management teams hands-on control of resource allocation without risking damage to any virtual machine. Infrastructure changes are made easily and instantly by anyone with administrator capabilities and do not affect other teams’ resources.





     
    SaaS Data Escrow: Don't Go Cloud Without It!


    Speaker:

    Julian Cook

    Sr. VP & GM, EMEA
    RainStor

    Track: Cloud Security, Storage & Standards


    SaaS data escrow is the practice of keeping a copy of data in SaaS applications with a neutral third party, protecting SaaS data should a vendor experience problems or there is an unexpected loss of service. SaaS data escrow also protects against accidental or malicious data loss while enabling improved reporting and analytics. In this session delegates will learn:
    • Why SaaS data escrow is necessary and beneficial
    • Why data escrow is not the same as backup or replication
    • The key considerations and requirements of SaaS data escrow




     
    Securing Mobile Cloud Interfaces


    Speaker:

    Jason H. Christensen

    Co-Founder
    Intelligence in Motion

    Track: Hot Topics


    Mobile cloud computing has been described as a greenfield for 2010. Cloud and mobile are complimentary technologies and the benefits are immense in the mobile application space. We have been working in this space for almost two years and we have found that there are unique challenges in securing mobile cloud interfaces. This session will be a deep dive into securing cloud interfaces specifically for mobile platforms.`




     
    Storm Clouds: Disruptive Technologies Create “New Normal,” Dispel Myths


    Speaker:

    David Milot

    Managing Partner
    Unisys

    Track: All Tracks


    As much as information technology has changed in the last 10 years, the next decade promises even more significant change. And as cloud technology becomes more prevalent, IT enterprises will be driven to reconsider the status quo around just about everything we know, including Physical Infrastructure, Virtualization, Automation, Service Management, and Security.

    Cloud technology and virtualization of virtually everything means rethinking the economic models around physical infrastructure, the emergence of a new class of providers as well as a greater degree of standardization around virtualized OS & Middleware configurations. There are increasing expectations from consumers of data center services - instant provisioning & de-provisioning, just for openers. And with a new generation of workers that expect anytime, anywhere access to corporate data, securing your data outside of your data center walls has become a greater business imperative albeit far more difficult.

    In this session you will learn what's needed to consider to ensure your enterprise’s foray into cloud computing successfully and securely meets the needs of your enterprise. .





     
    Tales from the Transactional Cloud


    Speaker:

    Denis Martin

    EVP & Chief Technology Officer
    NaviSite

    Track: Cloud Security, Storage & Standards


    One of the inhibitors for wide scale adoption of e-commerce and other transactional applications is the perception that cloud-based services are not yet transaction-capable. Transaction-based applications require an infrastructure that ensures security, dependability, and the ability to handle large volumes. In addition, e-commerce applications require proven credit card processing capabilities.

    This session will discuss the requirements of transaction-capable cloud services including real-time performance and its underlying infrastructure, multi-pronged security, and compliance capabilities that are needed to adhere to compliance standards. The speaker will also discuss a real-life case study of how one company is running transaction-based applications in the cloud.





     
    The Perceptions of European Business About Cloud & Virtualization


    Speaker:

    Gregor Petri

    Advisor Lean IT
    CA Technologies

    Track: Enterprise-Level Cloud Computing & Virtualization


    Over the last eighteen months, cloud computing has become the most discussed topic in the IT industry. Vendors, the media and analysts have all been debating the topic ­from a variety of perspectives. In this session Petri will discuss the results of a new independent survey: "Unleashing the Power of Virtualization, ­Cloud Computing and the Perceptions of European Business." European businesses are still unconvinced by the benefits of the next logical step, cloud computing, according to the survey. While only 11% of respondents think of cloud as a short-term fad, an additional 72% need more convincing.




     
    Unbreakable Storage for Private Clouds


    Speaker:

    Wim De Wispelaere

    Co-Founder & CEO
    Amplidata

    Track: Cloud Security, Storage & Standards


    Scalability, availability, low power consumption and low operational costs are key properties when planning to build large scale storage clouds. This session will demonstrate how you can build your private storage cloud with less disk capacity, consuming less power and on a smaller footprint. You will learn how automated self management, healing and integrity checking will allow you to scale your storage capacity beyond petabytes while keeping your operational costs under control.




     
    Unlock the Cloud: Building a Vendor-Independent Private Cloud


    Speaker:

    Diego Parrilla

    VP of Product Management
    Abiquo

    Track: Enterprise-Level Cloud Computing & Virtualization


    Welcome to the end of vendor lock-in. Cloud computing is often heralded as being the best way for organizations to increase flexibility and improve efficiency.

    However, that flexibility is greatly diminished by the proprietary nature of Cloud computing platforms where hypervisor formats are fixed, allowing almost no chance of interoperability or portability. As a result, teams must use the same hypervisor even if their needs change or they would prefer a different one that better suits their project. A company like Abiquo overcomes vendor lock-in by supporting and managing multiple hypervisors in the same Private Cloud, allowing users to choose any hypervisor and easily port their virtual machines - if and when - their needs change. We will discuss the benefits of vendor neutrality and how to make sure your organization accesses all of the benefits Cloud computing can provide.





     
    Why Assumptions About Cloud Performance Can Be Dangerous to Your Business


    Speaker:

    Ron Wilson

    Director, Strategy & Product Line Management
    Compuware

    Track: Enterprise-Level Cloud Computing & Virtualization


    As tempting as its cost savings and scalability may be, the risks of the cloud are now also coming to light. The performance of the cloud - the speed at which services and applications are delivered to an end user – may, in fact, be one of the most important risks to your business.

    This session will illuminate the cloud’s inherent performance risk, offering data and analysis that may surprise, and a series of tough questions to ask when evaluating a cloud provider’s performance and its impact on your bottom line. Our overriding question: are you getting what you’re paying for?





     
    Why Assumptions about Cloud Performance Can Be Dangerous to Your Business


    Speaker:

    Ron Wilson

    Director, Strategy & Product Line Management
    Compuware

    Track: Enterprise-Level Cloud Computing & Virtualization


    As tempting as its cost savings and scalability may be, the risks of the cloud are now also coming to light. The performance of the cloud -- the speed at which services and applications are delivered to an end user – may, in fact, be one of the most important risks to your business.

    This session will illuminate the cloud’s inherent performance risk, offering data and analysis that may surprise, and a series of tough questions to ask when evaluating a cloud provider’s performance and its impact on your bottom line. Our overriding question: are you getting what you’re paying for?





     
    You Have a Virtualized Environment, Now What Do you Do?


    Speaker:

    Jason Noel

    Vice-President, Global Customer Advisory Services
    Unisys

    Track: Hot Topics


    Do you want a top down, business-driven, automated data center where efficiencies deliver agility and the ability to innovate? If yes, come to this session to listen to Jason Noel, Vice President, Cloud Advisory Services for Unisys Corporation discuss how to mindfully move from virtualization into this agile environment. Learn how to deal with challenges such as virtual machine sprawl, additional storage requirements, increased systems management requirements, new IT management processes, and specialized technical skills. Learn how to collect empirical data and apply that to making sound business decisions which will aid in guiding the future direction of your infrastructure and IT Services delivery model. And, learn how to analyze both your infrastructure and applications to determine the appropriate steps to take advantage of the new IT Services delivery model – Cloud Computing.




     
    ­Sharding the Cloud:­ Using Sharded Databases for High Performance and Scalable Data


    Speaker:

    Michael Heydt

    Sr. Manager, Advanced Technologies
    SunGard Consulting Services

    Track: Hot Topics


    As databases grow in size, performance tends to decrease due to bottlenecks in CPU, memory and disk. One technique to solve this problem is to horizontally distribute data across multiple servers, building a shared-nothing topology with data "sharded" across the systems. Cloud services offer unique capabilities for sharded databases by offering virtually unlimited scalability. This session will focus on lessons learned in using cloud services to create sharded cloud databases, techniques for accessing the databases through web services, data sharding strategies, data evolution, adding shards to the system, and techniques of executing high-performance parallel queries across distributed data sets.




    Articles & Feature Stories
    Founded in 2004, Esotera has developed and launched a solution that builds upon the Cloud to produce a superior storage function. Esotera Secure Storage Solutions, St. John’s, NL, Canada has released its Esotera suite of distributed storage products. Founded in 2004, Esotera has developed and launched a solution that builds upon the Cloud to produce a superior storage function.
    Traditionally, the cost of deployment has not been considered an important parameter of architectural tradeoffs. Since the main driver of cloud computing is its promise of cost savings through "pay for what you use," there is a strong incentive to build applications that consume fewer resources. In his session at the 7th International Cloud Expo, Udayan Banerjee, CTO at NIIT Technologies Ltd., will Establish the need: 10% less resource required = 10% cost saving; identify what we need to unlearn: Parallel and distributed world is a different world; provide pointers: How to approach the problem of cost optimization; and review platform-specific variance: impact of the difference between main providers.
    Nuxeo, the Open Source Enterprise Content Management (ECM) company, on Thursday announced an update to its Nuxeo Digital Asset Management product with the release of Nuxeo DAM 1.1, as well launching the hosted version, Nuxeo DAM - Cloud Edition. This new release of Nuxeo DAM incorporates feature enhancements driven directly by early adopter customers and the Nuxeo developer community. Nuxeo DAM - Cloud Edition runs on the Nuxeo secure cloud services infrastructure, backed by the resilient and high-performing Amazon web services. Nuxeo DAM - Cloud Edition offers a media management solution ideally suited to small- to medium-sized organizations with fixed budgets and limited IT infrastructure and resources. It is also ideal for businesses that need to collaborate with geographically dispersed customers, helping marketers and brand managers quickly catalog, process, store, retrieve and dis...
    Matrix-Online is a Software as a Service (SaaS) offering that runs on the Windows Azure and SQL Azure Platform as a Service (Paas). The solution provides a cloud-based contract management repository where companies can track, search and set alerts for all of your active contracts. No IT staff is needed, no additional licenses, access to all future upgrades and releases with minimal configuration. As Microsoft signs up additional customers on the Azure platform, CLM Matrix intends to broaden their customer reach by having the Matrix-Online service fully enabled within the cloud environment.
    IBM Poland and the Wroclaw University of Technology on Thursday announced an agreement to establish the first university cloud computing center in Poland. As part of the partnership, the Wroclaw University of Technology will create a new academic curriculum, making cloud-focused courses available to more than 1500 students. "The new cloud center will provide a common platform for students and professors, industry partners and government agencies to work on real solutions based on cloud computing that will align people and technology effectively, and will generate value for both services providers and clients," said Professor Czeslaw Smutnicki, director of the Institute of Computer Engineering, Control and Robotics, Wroclaw University of Technology. "We plan to start immediately with a cloud computing practice for over 500 students later this summer. The cooperation will continue in the ...
    The Cloud Security Alliance on Wednesday unveiled the industry’s first user certification program for secure cloud computing. The Certificate of Cloud Security Knowledge (CCSK) is designed to ensure that a broad range of professionals with a responsibility related to cloud computing have a demonstrated awareness of the security threats and best practices for securing the cloud. Cloud computing is being aggressively adopted on a global basis as businesses seek to reduce costs and improve their agility. Among the critical needs of the industry is to provide training and certification of professionals to assure that cloud computing is implemented responsibly with the appropriate security controls. The Cloud Security Alliance has developed a widely adopted catalogue of security best practices, the Security Guidance for Critical Areas of Focus in Cloud Computing, V2.1. In addition, the Eu...
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    Cloud Expo - Cloud Looms Large on SYS-CON.TV



    Cloud Expo 2010 East Opening Keynote by Oracle

    View this Keynote, recorded live at the Jacob Javits Center, featuring Richard Sarwal, CSVP of Development and Hasan Rizvi, Senior Vice President of Oracle Fusion Middleware Products.

    The Science of Doing Business in the Clouds
    During this Cloud Expo Day Two Keynote, Tony Bishop will describe Adaptivity’s systematic and prescriptive approach that combines Fit-for-Purpose infrastructure technologies and management capabilities in order to create the optimal economics, environment and autonomics needed for the business to leverage cloud services.

    Pete Malcolm, CEO of Abiquo Live From New York City
    Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.

    Keynote: Cloud Computing: Separating Hype from Reality
    Rex Wang, VP of Product Marketing at Oracle will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

    The Time is Right for Enterprise Cloud Computing
    During his keynote, Rich Marcello, Senior Vice President of Unisys, will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

    Accelerating Innovation with Cloud Computing
    Join Shelton Shugar, Senior Vice President of Cloud Computing at Yahoo! for a keynote elaborating on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

    Cloud Expo Breaking News
    Traditionally, the cost of deployment has not been considered an important parameter of architectural tradeoffs. Since the main driver of cloud computing is its promise of cost savings through "pay for what you use," there is a strong incentive to build applications that consume fewer resources. In his session at the 7th International Cloud Expo, Udayan Banerjee, CTO at NIIT Technologies Ltd., will Establish the need: 10% less resource required = 10% cost saving; identify what we need to unlea...
    SYS-CON Events announced today that Stoneware, a leader in private cloud computing, has been named “Bronze Sponsor” of SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Headquartered in Indianapolis and founded in 2000, Stoneware is a privately held corporation providing innovative software that enables organizations to build their own 'private' cloud with a virtual web desktop to access all of their app...
    SYS-CON Events announced today that NComputing, the global leader in desktop virtualization will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. NComputing, Inc. is the fastest growing desktop virtualization company in the world with over 20 million users in 140 countries. The company's combination of software, protocol and SoC innovation, lowers desktop computing costs, improves manageabil...
    SYS-CON Events announced today that Impetus, leaders in Technology R&D and Software Product Engineering, has been named “Bronze Sponsor” of SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Impetus Technologies offers Product Engineering and Technology R&D services for software product development. With ongoing investments in research and application of emerging technology areas, innovative business mode...
    SYS-CON Events announced today that Zetta, a provider of enterprise storage on demand, will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Award-winning Zetta Enterprise Storage Service allows IT users to replace traditional data backups with Zetta sync technology, continuous data validation, and default 7 year version history. With native file-system access, Zetta users can quickly adopt s...
    Companies today are looking to do more with less, while finding new ways to meet growing business demand. Cloud computing is being touted as the cure-all but means many things to many people. In his general session at the 7th International Cloud Expo, Neela Jacques, Group Manager, Product Marketing at VMware, will be exploring how companies are evolving their virtualized infrastructures to deliver many of the benefits of proprietary public clouds, without many of the downsides – by building fo...
    Top Stories for Cloud Expo Europe

    Kevin L Jackson launched the "Government Cloud Computing Journal" on Ulitzer. The online magazine offers stories and articles on the effective use of cloud computing technologies within the government domain. Kevin L. Jackson is a senior information technologist specializing in information technology solutions that meet critical Federal government operational requirements. Currently, he serves as Director, Business Development for Dataline, Inc., and editor of Government Cloud Computing e-zine. Kevin L. Jackson (right) with Cloud Computing Expo conference chair Jeremy Geelan before his presentation on Government Cloud Computing. About Ulitzer.com Initiating content coverage on any topic or launching a magazine at Ulitzer.com  is designed to be as easy as boiling an egg and doesn't take much longer. To become a Ulitzer author, anyone can fill out a simple author prof... (more)

    Conference News & Updates
    SYS-CON Events announced on Friday that Cloud Expo 2010 West, the 7th International Cloud Computing Conference & Expo, has been extended to four days from November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, California. Cloud Expo 2010 West total show floor space increased from 20,000 sq. ft. in 2009 to over 100,000 sq. ft. in 2010 including the expo floor. The expo floor will be open for four full days, November 1-4, 2010, in the Grand Ballrooms A through H. Half of the Cloud Expo 2010 West exhibit space had already sold out during the last West Coast event in November 2009. Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong.
    By employing the most effective and powerful marketing tools in tech media for more than 15 years, SYS-CON Events, Inc. and Cloud Expo, Inc. intensively pre-publicize Cloud Expo 2010 West - Santa Clara via an unmatched number of channels. Cloud Expo, Inc. publicity platforms include multiple news syndication channels, more than a dozen Ulitzer.com channels, multiple Twitter feeds that are amplified to hundreds of thousands of followers, as well as Cloud Expo's "Most Powerful Cloud Bloggers" platform with millions of page views at http://CloudComputingExpo.com. The event is streamed live to more than 50,000 concurrent viewers at any given time throughout the three days. All key media outlets, technology journalists, and press are VIP-invited to Cloud Expo 2010 West - Santa Clara. SYS-CON.TV produces and broadcasts the most viewed tech interviews with movers and shakers and simulcasts "Power Panels" right from the show floor!
    This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level. At SYS-CON Media we see our inventories are filling up to 100% capacity for the months of November, December, and January, and we are seeing better-than-normal RFP activity for the first quarter of 2010.
    Learn about the trajectory of Cloud Computing - where it came from, where it is today, and where it's headed tomorrow - direct from four Enterprise IT industry experts: Greg O'Connor, CEO of AppZero; Tony Bishop, CEO of Adaptivity; K. Scott Morrison, CTO of Layer 7 Technologies; and Marty Gauvin, CEO of Virtual Ark. Moderated by Cloud Expo Conference Chair, Jeremy Geelan, this "Power Panel" was recorded at the Times Square studio of SYS-CON.TV in connection with 5th Cloud Expo (www.CloudComputingExpo.com), held recently in New York City...the Largest Cloud Computing Event in the World.
    Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
    Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
    I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade. I personally don't use email anymore; I communicate through "Twitter." We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly. Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers. I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it." In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in.
    Further cementing its position as The Largest Cloud Computing Event in the World, the organizers of the 7th Cloud Expo, being held at the Santa Clara Convention Center, Santa Clara, CA, announced today that the event will also feature – on November 2nd, 2010 – a CloudCamp unconference. CloudCamp @ Cloud Expo is aimed at anyone working with, or interested in working with, cloud technologies. "With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions," said CloudCamp co-founder Dave Nielsen, who will personally be facilitating the process on site at the Jacob Javits. "At CloudCamp," Nielsen continued, "participants will be encouraged to share their thoughts in several open discussions, as we strive for the advancement of Cloud Computing."
    Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc. Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years. Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing. Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon.
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    Prague Call For Papers NOW CLOSED
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    SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 4th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

    Cloud Expo TV from Times Square [Click To View]

    Who Should Attend?
    Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


    Download Cloud Computing Journal & Show Guide
    Cloud Computing Journal
    Download PDF
    Cloud Expo Show Guide
    Download PDF

    The World's 30 Most influential Cloud Bloggers
    Cloud Expo on Ulitzer
    1
    Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
    2
    Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
    3
    Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
    4
    Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
    5
    Ernest de Leon 15 David Linthicum 25 Ellen Rubin
    6
    David Dean 16 Lori MacVittie 26 John Savageau
    7
    Ray DePena 17 Bill McColl 27 Michael Sheehan
    8
    Dana Gardner 18 Paul Miller 28 Roman Stanek
    9
    John Gauntt 19 Louis Naugès 29 John Treadway
    10
    Jeremy Geelan 20 Greg Ness 30 Alan Williamson

    The World's Most Influential Blogs
    Generally, I believe standards are a good thing for both technology consumers and providers. For consumers, they act as a focusing lens for the kinds of capabilities they should be looking for from a particular implementation (regardless of the technology we are talking about). From a technology provider standpoint, you may often hear the rallying cry that standards impede innovation. By and large, this is a bogus argument. When formed at the right time, standards encourage innovation by normali...
    History has many examples of invaders wielding steel swords, repeating rifles, or whatever the latest weapon may be, driving out people who are less well-equipped. Corporate IT departments are starting to go the same way, at the hands of people equipped with cloud computing. The Open Group Cloud Computing Work Group has been focused on the business reasons why companies should use cloud computing.
    The last couple of years have been painful, to say the least. Some call them unprecedented, financially, but I do believe that is pushing the descriptor a bit far, since there have been plenty of instances where business pretty much en-masse questioned the amount that IT returns for their investment and cut budgets, so the feel of this recession is not much different than what we’ve felt before, it’s just by necessity. The funny bit of this is that everyone seems to agree that IT spending still ...
    Not that it was ever down and out, but the whole cloud computing concept has gotten off to a grand but challenging start.  It was all the rage when first ‘conceived’ as the new way of hosting applications with the promise of cost savings, automation, flexible/dynamic architectures, fast and repeatable deployment and a pay-as-you-go model.  [...]
    As IT organizations move forward with their virtualization initiatives, consolidating operations and shrinking provisioning times, the cloud has come along as an even more compelling option. In the cloud, companies can build capacity on-demand without having to own or manage the computing infrastructure. As companies review their application portfolios, they’ve started to realize that many of their not-yet-virtualized apps could easily be run in the cloud. In particular, applications that are ch...
    I heard it said the other day, regarding the OpenStack announcement, that “the world does not care about APIs.” Unpossible! How could the world not care about APIs? After all, it is APIs that make the Web (2.0) go around. It is APIs that drive the automation of infrastructure from static toward dynamic. It is APIs that drive self-service and thin-provisioning of compute and storage in the cloud. It is APIs that make cross-environment integration of SaaS possible. In general, without APIs we’d b...
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    Past SYS-CON Events
        Cloud Expo East
    cloudcomputingexpo
    2010east.sys-con.com

     
        Virtualization Expo East
    virtualizationconference
    2010east.sys-con.com
        Cloud Expo West
    cloudcomputingexpo
    2009west.sys-con.com

     
        Virtualization Expo West
    virtualizationconference
    2009west.sys-con.com
        GovIT Expo
    govitexpo.com
     
        Cloud Expo Europe
    cloudexpoeurope2009.sys-con.com
     

    Cloud Expo 2010 Allstar Conference Faculty

    SARWAL
    Oracle

    COFFEE
    Salesforce

    KHAN
    Sybase

    BISHOP
    Adaptivity

    MALCOLM
    Abiquo

    KHALIDI
    Microsoft

    RILEY
    AWS

    AZUA
    IBM

    BARRETO
    Intel

    CHAKRAVARTY
    Novell

    CRANDELL
    RightScale

    GAUVIN
    Virtual Ark

    GROSS
    Unisys

    SCHALK
    Google

    YEN
    Juniper Networks

    WILLOUGHBY
    Compuware

    What The Enterprise IT World Says About Cloud Expo
     
    "We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
      –William Toll
    Sr. Director, Marketing & Strategic Alliances
    Navisite
     


     
    "More and better leads than ever expected! I have 4-6 follow ups personally."
      –Richard Wellner
    Chief Scientist
    Univa UD
     


     
    "Good crowd, good questions. The event looked very successful."
      –Simon Crosby
    CTO
    Citrix Systems
     


     
    "Great conference and group of speakers, interesting timely announcements, and awesome networking."
      –Ricardo Sanchez
    Software Architect
    Myriadtech