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Exhibitors



 
Keynote: An Open Cloud Ecosystem - the Gathering Storm


Speaker:

Pete Malcolm

CEO
Abiquo

Track: All Tracks


The last decade saw the growth of Virtualization from its humble beginnings as a developer tool to its increasing adoption in data centers worldwide. It dramatically improved resilience, scalability, portability and utilization, and became one of the key foundations of the Cloud. But the story is only just beginning... Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.

Speaker Bio:
Pete Malcolm is CEO of Abiquo, a leading vendor of Cloud infrastructure management solutions. Described by SYS-CON's Jeremy Geelan as “a beacon of light amid the murky fog surrounding Cloud Computing”, Malcolm is the inventor of the term “Resource Cloud”, a concept which provides complete separation between physical infrastructure providers and virtual enterprise consumers, with substantial benefits to both. Malcolm was previously founder and CTO of Orchestria, Benchmark Capital’s first European Entrepreneur-in-Residence, and a Senior Vice President with CA, Inc.





Articles & Feature Stories
Voltaire has come out with a new top-of-rack switch, a low-latency, high-density 10 GbE switch for virtualization and scaling cloud networks that will be a challenge for Cisco since Cisco doesn’t have anything like it and Voltaire’s pricing the thing aggressively to capitalize on its advantage. It’s not just an issue for Cisco’s switch business. Voltaire OEMs to Cisco’s server rivals, HP and IBM, so if the dingus is as jazzy as Voltaire says it is, it could create a speed bump for Cisco’s data center ambitions. It’s a 48-port widget in a little 1U device, providing non-blocking switching throughput of 960 Gbps at the industry’s lowest power consumption – 6.3 watts/port.
SYS-CON Events announced today that Webroot, a leading provider in Web and Email Security, will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Webroot provides industry-leading security solutions businesses worldwide. Webroot products consistently receive top review ratings by respected third parties and have been adopted by millions globally. With a wide range of security services for businesses,, Webroot also protects allows consumers to download music, store digital files, bank, shop, surf and search – safely.
When building a utility or cloud business plan, Wall Street IT can provide important lessons. In his session at the 7th International Cloud Expo, Mike Tardif, President of Adaptivity, will lay out a blueprint for the CIO on how to define, fund and implement a successful transition from siloed IT to a cloud utility model. As the President of Adaptivity, Mike Tardif is responsible for overseeing corporate business and product direction and leading the company to achieve its long-term goals. In this capacity he provides strategic direction on Capital Management, Financial Growth, M&A, Sales, Marketing, and Business Development. With over 28 years of direct IT experience as CTO, CIO, Architect, Development Manager, Consultant, Technology Investor, and Board Member, he is considered a thought-leader in the industry.
Dell pulled out of the race to acquire 3PAR Thursday morning after HP upped its $30-a-share bid of last Friday to $33 a share, pushing 3PAR's valuation past $2 billion to roughly $2.1 billion. 3PAR sent out a statement Thursday morning saying that Dell went to $32 before the three-day clock ran out on it Wednesday at midnight, and HP countered Thursday morning with $33. The 3PAR board has recognized HP's revised $33 bid as the "superior proposal" and said it told Dell it would go with HP unless Dell put more money on the table under the perpetual matching rights clause in their original deal.
HP has upped its $30-a-share bid for 3PAR last Friday to $33 a share, pushing 3PAR’s valuation past $2 billion to about $2.1 billion. 3PAR sent out a statement Thursday morning saying that Dell went to $32 before the three-day clock ran out on it Wednesday at midnight, and HP countered with $33. The 3PAR board has recognized HP’s revised $33 bid as the “superior proposal” and says it has again told Dell it’ll go with HP unless Dell puts more money on the table. Dell has three business days to better HP’s bid under the perpetual matching rights clause in their original deal.
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, has been named “Platinum Sponsor” of SYS-CON’s 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat, an S&P 500 company, is headquartered in Raleigh, NC, with over 65 offices spanning the globe. The company provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux, together with virtualization, applications, management and Services Oriented Architecture (SOA) solutions, including Red Hat Enterprise Virtualization and JBoss Enterprise Middleware.
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Cloud Expo - Cloud Looms Large on SYS-CON.TV



Cloud Expo 2010 East Opening Keynote by Oracle

View this Keynote, recorded live at the Jacob Javits Center, featuring Richard Sarwal, CSVP of Development and Hasan Rizvi, Senior Vice President of Oracle Fusion Middleware Products.

The Science of Doing Business in the Clouds
During this Cloud Expo Day Two Keynote, Tony Bishop will describe Adaptivity’s systematic and prescriptive approach that combines Fit-for-Purpose infrastructure technologies and management capabilities in order to create the optimal economics, environment and autonomics needed for the business to leverage cloud services.

Pete Malcolm, CEO of Abiquo Live From New York City
Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.

Keynote: Cloud Computing: Separating Hype from Reality
Rex Wang, VP of Product Marketing at Oracle will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

The Time is Right for Enterprise Cloud Computing
During his keynote, Rich Marcello, Senior Vice President of Unisys, will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

Accelerating Innovation with Cloud Computing
Join Shelton Shugar, Senior Vice President of Cloud Computing at Yahoo! for a keynote elaborating on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

Cloud Expo Breaking News
SYS-CON Events announced today that Webroot, a leading provider in Web and Email Security, will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Webroot provides industry-leading security solutions businesses worldwide. Webroot products consistently receive top review ratings by respected third parties and have been adopted by millions globally. With a wide range of security services for busi...
When building a utility or cloud business plan, Wall Street IT can provide important lessons. In his session at the 7th International Cloud Expo, Mike Tardif, President of Adaptivity, will lay out a blueprint for the CIO on how to define, fund and implement a successful transition from siloed IT to a cloud utility model. As the President of Adaptivity, Mike Tardif is responsible for overseeing corporate business and product direction and leading the company to achieve its long-term goals. In t...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, has been named “Platinum Sponsor” of SYS-CON’s 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat, an S&P 500 company, is headquartered in Raleigh, NC, with over 65 offices spanning the globe. The company provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux...
What is the Enterprise Cloud Living Blueprint? In his session at the 7th International Cloud Expo, Brian Sledge, SVP Solution Architecture and Field Engineering for Adaptivity, will walk delegates through the creation and linkage of a living blueprint concept and how it helps firms realize a cloud delivery model. Brian Sledge is the SVP Solution Architecture and Field Engineering for Adaptivity. He is responsible for both the creative side of the business and for the development of all product...
What are small, high-growth companies experiencing as they make their move to on demand applications and how they are dealing with concerns around security, integration, business disruption? In his session at the 7th International Cloud Expo, Shawn Reynolds, Director at SAP, will discuss what benefits they are actually seeing versus what they expected and what advice they are giving software companies to help them achieve long-term growth and profitability.
Public cloud adoption by an enterprise may have numerous barriers and challenges surrounding data privacy, residency, and security. Transitioning from on-premise solutions to the cloud means ceding data governance to the cloud vendor. This may impact your enterprise regulatory compliance, adherence to industry standards, and internal data management standards. Depending on your jurisdiction, you may be subject the EU Data Protection Directive, or cope with a patchwork of disparate and overlappin...
Top Stories for Cloud Expo Europe

Kevin L Jackson launched the "Government Cloud Computing Journal" on Ulitzer. The online magazine offers stories and articles on the effective use of cloud computing technologies within the government domain. Kevin L. Jackson is a senior information technologist specializing in information technology solutions that meet critical Federal government operational requirements. Currently, he serves as Director, Business Development for Dataline, Inc., and editor of Government Cloud Computing e-zine. Kevin L. Jackson (right) with Cloud Computing Expo conference chair Jeremy Geelan before his presentation on Government Cloud Computing. About Ulitzer.com Initiating content coverage on any topic or launching a magazine at Ulitzer.com  is designed to be as easy as boiling an egg and doesn't take much longer. To become a Ulitzer author, anyone can fill out a simple author prof... (more)

Conference News & Updates
SYS-CON Events announced on Friday that Cloud Expo 2010 West, the 7th International Cloud Computing Conference & Expo, has been extended to four days from November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, California. Cloud Expo 2010 West total show floor space increased from 20,000 sq. ft. in 2009 to over 100,000 sq. ft. in 2010 including the expo floor. The expo floor will be open for four full days, November 1-4, 2010, in the Grand Ballrooms A through H. Half of the Cloud Expo 2010 West exhibit space had already sold out during the last West Coast event in November 2009. Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong.
By employing the most effective and powerful marketing tools in tech media for more than 15 years, SYS-CON Events, Inc. and Cloud Expo, Inc. intensively pre-publicize Cloud Expo 2010 West - Santa Clara via an unmatched number of channels. Cloud Expo, Inc. publicity platforms include multiple news syndication channels, more than a dozen Ulitzer.com channels, multiple Twitter feeds that are amplified to hundreds of thousands of followers, as well as Cloud Expo's "Most Powerful Cloud Bloggers" platform with millions of page views at http://CloudComputingExpo.com. The event is streamed live to more than 50,000 concurrent viewers at any given time throughout the three days. All key media outlets, technology journalists, and press are VIP-invited to Cloud Expo 2010 West - Santa Clara. SYS-CON.TV produces and broadcasts the most viewed tech interviews with movers and shakers and simulcasts "Power Panels" right from the show floor!
This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level. At SYS-CON Media we see our inventories are filling up to 100% capacity for the months of November, December, and January, and we are seeing better-than-normal RFP activity for the first quarter of 2010.
Learn about the trajectory of Cloud Computing - where it came from, where it is today, and where it's headed tomorrow - direct from four Enterprise IT industry experts: Greg O'Connor, CEO of AppZero; Tony Bishop, CEO of Adaptivity; K. Scott Morrison, CTO of Layer 7 Technologies; and Marty Gauvin, CEO of Virtual Ark. Moderated by Cloud Expo Conference Chair, Jeremy Geelan, this "Power Panel" was recorded at the Times Square studio of SYS-CON.TV in connection with 5th Cloud Expo (www.CloudComputingExpo.com), held recently in New York City...the Largest Cloud Computing Event in the World.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade. I personally don't use email anymore; I communicate through "Twitter." We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly. Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers. I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it." In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in.
Further cementing its position as The Largest Cloud Computing Event in the World, the organizers of the 7th Cloud Expo, being held at the Santa Clara Convention Center, Santa Clara, CA, announced today that the event will also feature – on November 2nd, 2010 – a CloudCamp unconference. CloudCamp @ Cloud Expo is aimed at anyone working with, or interested in working with, cloud technologies. "With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions," said CloudCamp co-founder Dave Nielsen, who will personally be facilitating the process on site at the Jacob Javits. "At CloudCamp," Nielsen continued, "participants will be encouraged to share their thoughts in several open discussions, as we strive for the advancement of Cloud Computing."
Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc. Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years. Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing. Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon.
Hasan Rizvi, SVP Product Development at Oracle, will present the opening keynote on extreme performance for your cloud platform at SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world. The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011.
Leading enterprises are revolutionizing the delivery of IT today. In his keynote on Day 2 of SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA, Tony Bishop, the CEO of Adaptivity, will showcase multiple case studies and lessons learned of Global 2000 organizations that have radically changing the delivery of IT in their organizations by employing Cloud Utility IT models. Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world. The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011.
Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
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upcoming Cloud Expo West
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[November 1-4, 2010]


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SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 4th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

Cloud Expo TV from Times Square [Click To View]

Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


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Cloud Computing Journal
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Cloud Expo Show Guide
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The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

The World's Most Influential Blogs
Maybe I’m just a geek, but to me, in our ever growing, massively scaled enterprise computing landscape, there are few technologies that peak my interest like memory-based data grids. It is nothing short of amazing to see an increasing number of enterprises use these solutions in a myriad of ways, all to solve an old dilemma: How can one efficiently and cost-effectively scale data while preserving quality of service characteristics of the data such as performance, availability, consistency, and m...
In the eyes of cloud storage service providers such as Google Storage, any On-Ramps tools, desktop clients, edge devices or appliance that can talk to Google Storage is a gateway. In the eyes of end users or IT admin, a cloud gateway refers to a central access point that does the translation of LAN based file protocol such as CIFS (Microsoft net share) to the cloud storage REST protocol. As a non Google storage user, Google storage may refer to the Gmail storage, Google Docs storage. As a Goo...
Automation, policy-driven processes and best practices are offering more opportunities for optimizing virtualization so that server, storage, and network virtualization can move from points of progress into more holistic levels of adoption.
I had a really good discussion with Kaitlin Brunsden from EbizQ on the topic of Cloud Security in general, and API Keys in particular. All too often, CISOs and IT managers do not realize that if their organization is using Amazon Web Services (AWS), for example, then the Secret Key ID used to authenticate to AWS is often sitting on a hard drive or coded into an application. This Secret Key ID, in combination with the Access Key ID (which is readily available through traffic logs) can be used by ...
I was pondering the weather in Northeast Wisconsin this morning, it’s gloomy and oppressively hot. Between heat and humidity, I’d say it felt more like the US’s Pacific Northwest than the Midwest. And it’s been image that way all summer. We’ve been plowed under with 80+ percent humidity for months, and every once in a while the temperature dips to remind us that we’re in Wisconsin. It is the last day of August, tomorrow is September, when cool and wet is supposed to start converging upon us. ...
In many documents and introductions to cloud computing we have been shown what the Cloud really means and what is possible to do inside it. Things that have been covered have been what systems make up the cloud right up to applications and services running in it. This blog entry aims to covers another aspect and that is computation in the Cloud.
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Past SYS-CON Events
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2010 Allstar Conference Faculty

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

BISHOP
Adaptivity

MALCOLM
Abiquo

KHALIDI
Microsoft

RILEY
AWS

AZUA
IBM

BARRETO
Intel

CHAKRAVARTY
Novell

CRANDELL
RightScale

GAUVIN
Virtual Ark

GROSS
Unisys

SCHALK
Google

YEN
Juniper Networks

WILLOUGHBY
Compuware

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"Great conference and group of speakers, interesting timely announcements, and awesome networking."
  –Ricardo Sanchez
Software Architect
Myriadtech